Yandex Search Ranking Factors Leaked & Revealed

Yandex had a boatload of its supply code all the device in which thru all its technology allegedly leaked by a disgruntled employee and fragment of that used to be the provision code for Russia’s largest search engine – Yandex. As that you simply can remember, SEOs and others are diving in and seeing what they’ll learn from the provision code.

I in point of fact did now not win the provision code, so I did now not plow thru it myself but I needed to share what other folk did salvage thru Twitter from their investigations of the provision code.

Here’s the alpha version of an explorer machine for the leaked #Yandex Search code.

It capacity that you simply can browse thru the ranking factors, conception by tags, etc, and beginning to salvage connections.

Easy to add new facets if there is anything you are trying to hope to gape!https://t.co/AjbYnrDl9P pic.twitter.com/pQ4scOkP6w

— Buy Ousbey : @RobOusbey@mastodon.social (@RobOusbey) January 28, 2023

I downloaded the code, analyzed it and there might be plenty of worthwhile info for Google SEO as properly. pic.twitter.com/RWrgnnlpj6

— Alex Buraks (@alex_buraks) January 27, 2023

Theoretically, what is the incompatibility between algorithms weak in Google and in Yandex?

They’re reasonably identical:
– there might be RankBrain analogue – MatrixNet;
– they’re the spend of PageRank (practically the identical as in Google);
– plenty of text algorithms are the identical. pic.twitter.com/Djjl8Bmjwn

— Alex Buraks (@alex_buraks) January 27, 2023

In line with Statcounter Yandex is cease to Yahoo and Bing by market share: pic.twitter.com/5GKIvKIvAo

— Alex Buraks (@alex_buraks) January 27, 2023

Predominant insights after analysing this list:

#1 Age of links is a ranking factor. pic.twitter.com/U47uWvEq9w

— Alex Buraks (@alex_buraks) January 27, 2023

#3 Numbers in URLs is detestable for rankings pic.twitter.com/ECgwGeGUfb

— Alex Buraks (@alex_buraks) January 27, 2023

#5 Onerous pessimization equal PR=0 pic.twitter.com/RRbhuJyZr1

— Alex Buraks (@alex_buraks) January 27, 2023

#7 Fun reality – there is a separate ranking factor for uplifting Wikipedia pic.twitter.com/799F8KFpkE

— Alex Buraks (@alex_buraks) January 27, 2023

#9 Fable age and final replace every are ranking factors. pic.twitter.com/ay1GTMVEtJ

— Alex Buraks (@alex_buraks) January 27, 2023

Advantageous now I checked ~40% of the list, there are a lot more (about text relevancy, behaivor factors, page rank, internal links,etc).

Will proceed this thread after some time.

— Alex Buraks (@alex_buraks) January 27, 2023

The predominant thread got plenty of impressions (500okay views for the 2nd, thanks for you retweets and likes!), so I made up my mind to finalize.https://t.co/UQiQsnpWd2

— Alex Buraks (@alex_buraks) January 28, 2023

#2 Additionnaly: ranking factor for orphan pages.

You should perhaps easy salvage them thru Screming Frog or other crawlers. pic.twitter.com/zIPwAelpD0

— Alex Buraks (@alex_buraks) January 28, 2023

#4 Series of search queries of your residing/url is a ranking factor.

Obviously more = better. pic.twitter.com/xXQ6FMDghP

— Alex Buraks (@alex_buraks) January 28, 2023

#6 In case your url whould be the final for search session (person will salvage what he needs) – it whould affect rankings.

There are strict factors for this and predictible factors as properly. pic.twitter.com/Zx3sBZORCs

— Alex Buraks (@alex_buraks) January 28, 2023

#8 Special ranking factors for transient movies (tiktok, shorts, reels) pic.twitter.com/oKPzL09MID

— Alex Buraks (@alex_buraks) January 28, 2023

#10 Keywords in URL is a ranking factors.

As we are in a position to glimpse from the description – the optimum would be consist of as much as three words from the hunt question. pic.twitter.com/Q1euKWSiST

— Alex Buraks (@alex_buraks) January 28, 2023

#14 Another ranking factor for content quality – broken embedded video on the page.

Embed movies – correct for rankings.
Broken embed movies – detestable. pic.twitter.com/2SUys65PHp

— Alex Buraks (@alex_buraks) January 28, 2023

#16 Must you backlinks anchors win all words from the major phrases – it be correct for SEO.

Whether it’s far in a one link – it be more worthwhile. Especially if the tell of words is the identical. pic.twitter.com/WrbESJ8Da5

— Alex Buraks (@alex_buraks) January 28, 2023

#18 The usual rank of texts on the domain is a ranking factor.

Pages with low quality content affect your total domain. pic.twitter.com/MJUCTVB9CH

— Alex Buraks (@alex_buraks) January 28, 2023

#20 Humorous, there is a random as a separate ranking factor.

Within the event you do now not understant why some of page is on top – it should be correct random (to envision behaivor factors). pic.twitter.com/TGtzFrmBOV

— Alex Buraks (@alex_buraks) January 28, 2023

#22 Backlinks from the pinnacle 100 best web sites by PageRank impacts on rankings.

That is now not any longer news. pic.twitter.com/ikxldWLJqy

— Alex Buraks (@alex_buraks) January 28, 2023

Wow, I correct found out the list with preliminary weights of Yandex ranking factors.

Create you wish but one more thread? 😁

P.S. final weights calculated by AI (matrixnet), but preliminary values are worthwhile as properly. pic.twitter.com/WeroYQy7Yu

— Alex Buraks (@alex_buraks) January 28, 2023

That said, I’ve been digging into the codebase myself to salvage issues of passion.

I’m doing this live, so I don’t know how prolonged this will consume between tweets.

— Mic King (@iPullRank) January 27, 2023

Heaps of the code related to Yandex Search lives within the Kernel, ExtSearch, Search, and Robot archives, but another time I won’t be in a situation to be comprehensive here till I’ve appeared thru the complete lot.

— Mic King (@iPullRank) January 27, 2023

Some if reality be told attractive issues within the web_meta_factors_info/factors_gen.in file as it pertains to content facets and factors.

As an illustration, some issues that we’d are anticipating love a minimal expectation of the proximity of words in a title to the words within the question. pic.twitter.com/YRsrCpVsqU

— Mic King (@iPullRank) January 27, 2023

Interestingly, there are plenty of scrapers in here Google News, Trying, YouTube and even other Yandex services.

— Mic King (@iPullRank) January 27, 2023

Hmm…that is likely to be the building of how Yandex stores paperwork of their version of a doc server.

Serene procuring for an plan of how they building their inverted index. pic.twitter.com/1lwTbOirnx

— Mic King (@iPullRank) January 27, 2023

Here’s a protobuf of link factors. pic.twitter.com/1RM6o1xzRg

— Mic King (@iPullRank) January 27, 2023

Within the “link prioritizer code” they focus on decreasing the priority of links with the identical text from the identical host. In other words, don’t depend the links from replica content. pic.twitter.com/dQTUnScCUy

— Mic King (@iPullRank) January 27, 2023

How did y’all strategy up with that sequence of ranking factors?

I glimpse 481 factors correct related to “Swiftly Clicks” pic.twitter.com/sw5A3ia3Bk

— Mic King (@iPullRank) January 28, 2023

Much just like the Googs, Yandex has more than one ranking devices to lift from.

On this select_ranking_models.cpp file, they focus on having assorted devices for assorted languages and areas. pic.twitter.com/m210tpOUDb

— Mic King (@iPullRank) January 28, 2023

I’m gonna dart conception TV, but I obviously want to add this to my guide so I’m gonna add more over the subsequent couple days

— Mic King (@iPullRank) January 28, 2023

Been digging into how this robot archive is structured.

It looks love the Zora directory is the save plenty of attractive issues are happening. There’s a limits.pb.txt file that stores the requests per 2nd fee for the host and the IP address for 204okay hosts. pic.twitter.com/0oulKm58dx

— Mic King (@iPullRank) January 28, 2023

Here’s the save the Fable and Question factors are composed and scored.

Looks love it goes to storage after this tho. pic.twitter.com/qJAiLfSrsU

— Mic King (@iPullRank) January 29, 2023

Good ample, real rapid, top 5 most positively and negatively weighted ranking factors and their coefficients within the preliminary weighting in Yandex’s memoir relevance calculation. Negatives first

#1 FI_ADV: -0.2509284637

This factor determines that there might be promoting on the residing.

— Mic King (@iPullRank) January 29, 2023

#3 FI_QURL_STAT_POWER: -0.1943768768

Factor is the sequence of URL impressions for the request

— Mic King (@iPullRank) January 29, 2023

#5 FI_GEO_CITY_URL_REGION_COUNTRY: -0.168645758

Factor is the geographical accident of the memoir and the country that the person searched from.

Good ample, now for the pinnacle 5 positively weighted factors.

— Mic King (@iPullRank) January 29, 2023

Will this enable you to cease SEO on Google? Potentially no longer but hi there, it’s far tremendous attractive.

Ah, but when they salvage the optimum note depend …

BOOM

— John Mueller is staring at out for Google+ 🐀 (@JohnMu) January 29, 2023

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