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Vlog #246: Chris Long on E-Commerce SEO

Chris Prolonged 4

In part one, we discovered about Chris Prolonged and his expertise working with Invoice Slawski. Then, in part two, we spoke about serving to folk with SEO on LinkedIn and the use of Facebook for a occupation swap. Then, in part three, we spoke about SEO strategy and SEO testing. Now, in part four, we focus on about SEO for e-commerce web sites.

We mentioned how messy e-commerce web sites can win with pagination, class pages, faceted navigation, heaps of scroll, and heaps others. Chris said drag merit a watch on is a enormous field for many e-commerce web sites and SEO. There are loads of legacy e-commerce web sites that contain most of these SEO considerations that new platforms have not got.

We then focus on about which pages and lessons of pages you will want to conceal Google or now no longer conceal Google. So most likely colors and sizing pages you’d like to contain listed but you doubtlessly don’t opt pricing pages to be listed. The rule of thumb of thumb is bigger than two facets; you would be a piece of too well-known long tail, but it’s miles dependent.

Chris is now no longer partial to heaps of scroll, he prefers pagination over no pagination. But heaps of scroll does originate pretty a few sense in step with folk being used to that UX but it does originate it more difficult to rep merchandise in some cases.

Photos are turning into more and more vital for e-commerce web sites in SEO. Google has performed a lot to advertise these photos within the search outcomes. Google has been going wild with UX changes in rep out about for merchandise and procuring. We also instant spoke about Google Lens and e-commerce.

More to arrangement wait on…

That you just might well be taught more about Chris Prolonged on LinkedIn or Twitter @gofishchris.

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