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Twitter testing Notes, a long-form content feature

Twitter is checking out a brand new characteristic that could score rid of the constraints of its 280-personality tweet limit and enable users to post prolonged-build tweets.

Twitter confirmed the test by contrivance of a tweet.

When this could merely change into on hand to all Twitter users? It’s unclear. Twitter renowned: “We’re angry for the 2d when everybody can use Notes, but for now, our focal point is on building it staunch. A righteous phase of that is taking part with writers and building community.”

For now, Twitter plans to envision it over the following two months with a minute neighborhood of writers from Canada, Ghana, the UK and the U.S.

Why we care. This may maybe occasionally well be the strategy to these prolonged Twitter threads, introduced in 2017. While these numbered threads had the flexibility to generate more engagement (e.g., reactions, replies), they were furthermore incredibly anxious to educate – particularly dart-off conversations.

What it appears treasure. In Twitter Notes, it appears equivalent to it is doable so that you can so that you can add:

  • Formatting: Intrepid, italic and strikethrough text; insert ordered/unordered lists; add links.
  • Media: You’re going to add one GIF, one video, or as much as four pictures.
  • Tweets: You’re going to either embed tweets by pasting URLs or from bookmarked tweets.

Notes furthermore has a “Focal point mode,” that makes the article composer corpulent-conceal.

You’re going to peer some screenshots shared in a thread by @wongmjane.

The persisted homogenization of social media platforms. Correct about each and every platform staunch now is attempting to reproduction authorized functions from other platforms (particularly TikTok) so to conclude connected. Twitter is no longer any exception.

But this new-to-Twitter characteristic – if it turns into widely adopted – would primarily place an conclude to what on the muse made Twitter fresh: its reliance on brevity.

Elon Musk approves. Earlier this year, in step with a prolonged (and appealing) thread by veteran Reddit CEO Yishan Wong about Musk’s explain in confidence to pick out Twitter, Musk identified that prolonged-build tweets were prolonged overdue on Twitter.

My most instantaneous takeaway from this novella of a thread is that Twitter is *formulaoverdue for prolonged build tweets!

— Elon Musk (@elonmusk) April 15, 2022

Beforehand identified as Twitter Articles. This characteristic used to be first seen in February

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About The Author

Danny Goodwin is Managing Editor of Search Engine Land & SMX. To boot to writing day-to-day about SEO, PPC, and more for Search Engine Land, Goodwin furthermore manages Search Engine Land’s roster of discipline-topic consultants. He furthermore helps program our conference series, SMX – Search Marketing Expo.

Sooner than joining Search Engine Land, Goodwin used to be Govt Editor at Search Engine Journal, the set up he led editorial initiatives for the logo. He furthermore used to be an editor at Search Engine Ogle. He has spoken at many main search conferences and digital events, and has been sourced for his expertise by a colossal preference of publications and podcasts.