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TikTok launches text posts

TikTok is rolling out text posts for the predominant time.

Historically, producers and influencers had been succesful of make content all the map via a range of formats such as reside videos, photography, Duets, Stitch and more – but text used to be never an possibility.

Now, creators contain that additional handy resource to join with their audiences, enabling them to spread their messages via poems, lyrics and any varied written content on TikTok.

Why we care. Providing producers having the ability to share text posts is any other system by which they’ll reach and interact their audience. While some TikTok customers will be responsive to reside videos, others are at possibility of join with text posts. Giving marketers this additional handy resource is serving to them to scheme in an audience that can also contain previously been untapped. The greater the audience a assign is succesful of win and interact with, the larger the which which that you simply might additionally affirm ROI.

New aspects. To make text posts as enticing as which which that you simply might additionally affirm, TikTok has moreover launched a name of aspects for content creators to experiment with when posting text, at the side of:

  • Stickers: TikTok has a range of stickers that creators can exhaust to supply a steal to their text posts.
  • Tags and hashtags: In the the same map which which that you simply might additionally with video and photo posts, tags and hashtags can moreover be susceptible with text posts.
  • Background colours: Content creators can prefer a color to layer within the help of their text to make their message pop.
  • Sound: TikTok has harassed that sound is a extraordinarily predominant fragment of the particular person expertise, so it has given producers the possibility to add sound to their text posts.
  • Draft and discard: If a creator doesn’t are on the lookout for to post a text post they’ve been working on, they’ll put it aside in drafts to return to later, or discard it.

The map in which it if fact be told works. TikTok has rolled out the brand new text post plot to simplify the content advent process. Simply negate these steps to post your first text post:

  • Create a text post: Hump to your digicam page and you’ll be greeted with three choices; photo, video and text. Establish text and you’ll be taken to the text advent page where that you simply might additionally start typing.
  • Enhance your text post: After writing out your text post, give a steal to it by the exhaust of about a of the aspects mentioned earlier, such as stickers, hashtags and sound, to make it as enticing for the particular person as which which that you simply might additionally affirm.
  • Publish: Whenever you’re delighted alongside with your cease product, share your message alongside with your followers.

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What has TikTok said? TikTok announced its text post growth via a observation published in its newsroom. A spokesperson said:

  • "We're thrilled to grunt the growth of text posts on TikTok, a new format for organising text-basically based fully mostly content that broadens choices for creators to share their solutions and particular their creativity."
  • "With text posts, we're rising the boundaries of content advent for everybody on TikTok, giving the written creativity we have viewed in comments, captions, and videos a dedicated home to shine."
  • "We're angry to seem what our community will make with text posts, a new map to particular and share your creativity on TikTok."

Concerning the author

Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after becoming a member of in 2023. She covers paid search, paid social, retail media and more. Prior to this, she used to be SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for a pair of internet sites. She has over 15 years of expertise in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Witness (2017-2018) and The Sun (2018-2020). She moreover previously teamed up with SEO agency Blue Array to co-author Amazon bestselling e-book ‘Mastering In-Dwelling SEO’.