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TikTok launches ads transparency library

TikTok has launched a Business Content Library to offer transparency round its paid marketing and marketing.

Marketers will win a draw to make use of the database to analyze information about TikTok’s paid ads – to boot to rather just a few content that’s commercial in nature, equivalent to:

  • The promoting and marketing creative.
  • Dates the ad ran.
  • Major parameters extinct for focusing on (e.g. age, gender).
  • Series of those that were served the ad.

Why we care. Having acquire admission to to this files can give entrepreneurs a higher concept of campaign efficiency and the TikTok algorithm. This key files can help reward what creatives work, what suggestions don’t work and more. Having this files at hand will enable entrepreneurs to construct more told decisions, doubtlessly maximizing attain and ROI.

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The foundations. Salvage admission to to TikTok’s Business Content Library is immediately available to all individuals globally. Nonetheless, most productive files from Europe is immediately available.

  • TikTok said that its physique of workers is already working on ways to include marketing and marketing files from more countries, equivalent to the U.S., within the long term. But a date for this liberate is but to be confirmed.

Added bonus. To boot to to the launch of the ads transparency library, TikTok is additionally giving entrepreneurs acquire admission to to a Business Content API.

  • In present to make use of the Business Content API, entrepreneurs will doubtless be required to fabricate a TikTok Builders legend and put up an utility for acquire admission to, which is able to then be reviewed by the platform’s physique of workers in stammer to clamp down on the misuse of files.

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What TikTok said. TikTok launched the launch of its ads transparency library on its respectable blog. A spokesperson said:

  • "We tested an early model of the Business Content Library with researchers and civil society to amass solutions over the earlier couple of months earlier than making it more broadly readily available."
  • "From our tests and enter from consultants, we now have added the power to construct staunch searches, integrated more focusing on parameters, and improved files quality - amongst rather just a few updates."
  • "We price solutions on the build we are able to encourage both APIs. We'll proceed to answer with updates to higher encourage self reliant research and transparency into TikTok."

Deep dive. Read TikTok's respectable blog post to search out out more about its ads transparency library.

About the writer

Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after becoming a member of in 2023. She covers paid search, paid social, retail media and more. Forward of this, she used to be SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for just a few websites. She has over 15 years of abilities in journalism and has beforehand worked at OK! Magazine (2010-2014), Mail On-line (2014-2015), Replicate (2015-2017), Digital Gape (2017-2018) and The Solar (2018-2020). She additionally beforehand teamed up with SEO agency Blue Array to co-writer Amazon bestselling book ‘Mastering In-Dwelling SEO’.