This Is Why Harsh Mariwala-led Marico Invested in Revofit
Entrepreneurship runs in Sunjay Ghai’s blood. Between successfully exiting his gelato ice cream chain alternate to beginning his meals frigid chain company alongside side a failed strive to indicate Atkins in India, the serial entrepreneur dwelling the seed for Revofit and entered into health and fitness home.
In 2014, Ant Farm incubated Revofit and a year later, the startup launched its AI-pushed tech for the app. The health-tech company’s income model is pushed by three pillars – Advice, Utilize and Store, which the serial entrepreneur claims develop the platform a comprehensive health offering.
No longer too long ago, the company has reached one in every of its best milestones as it raised pre-sequence-A from Marico against 22.5 per cent paid up capital share.
Speaking about the how the startup matched with Marico, Ghai says when Revofit’s team first met Harsh Mariwala, Chairman, Marico he used to be in dread with the platform and the community it used to be having a explore to develop.
Mariwala directly requested his team to private in thoughts the different and relaxation is history. Giving us 5 causes why Mariwala used to be smitten by Revofit, he shares:
Handsome Target audience
The millennial viewers in India is before all the pieces turning into very attentive to health and fitness by project of product and services and are initiate to attempting out new brands, they on the overall reside a long way off from legacy brands which they feel is simply too aunty for them. They are drawn to social media and rich content.
We’re a millennial-centered company and the products that we’re growing cater to that segment as we arrangement to develop with this viewers; this come all the pieces from our construct of product packing to the message to the products itself has to be curated accordingly.
We arrangement to secure niches within the FMCG that Marico would now not as a result of the huge size nowadays, on the different hand it might per chance per chance perhaps perhaps be 5 to 10 years down the road, in notify that they get in early with us.
The Community Building
Revofit is growing a gargantuan health and fitness community that can also very effectively be a gargantuan skill pool of patrons going forward.
A health and fitness community has an enormous relief. Right here is a neighborhood of of us who are already centered on living a wholesome standard of living so the prospective to develop and sell a massive number of products starting from fitness dietary supplements to nutraceuticals to ready to eat meals to apparel. The blue sky imaginative and prescient is infinite in nature as the sphere strikes to a more healthy home.
Our plans for the next 5 years is change into India’s premier health-centered community and to proceed to push the envelope by project of growing important products for the Indian person, be it digital, bodily kitchens and thoroughly different touch aspects of our FMCG products.
On-line + Offline Focal point
We’re a digitally centered company and we’re a digitally native virtual stamp. This brings learning by project of digital acquisitions, which Marico targets to be taught from.
We plan on utilising these funds to develop our digital community, to develop our footprint with our offline kitchens and invest in FMCG products.
There might per chance be a broader disruption going on all around the sphere. An increasing number of of us need to yelp their meals and groceries and loads others. online. The strategy in which of us are drinking meals is altering and of us need wholesome services, a total bunch of us are going to skip procuring for groceries and pass directly to the ready product an increasing number of.
Right here’s where Revofit subsidiary Hey Green comes into play, with ready-to-eat foods within Half-hour or chilled ready-to-eat items delivered anywhere in India with a shelf existence of 30 days.
Marico preferred the team and what we brought to the desk. We’re seasoned entrepreneurs who like a stellar repute for going in there, striking our heads down and building imprint for our investors.