This day in search marketing history: March 4
Sheryl Sandberg named Facebook Chief Operating Officer
In 2008, Facebook announced Sheryl Sandberg as its new Chief Operating Officer.
On the time, Sandberg modified into Google’s vice president of world on-line sales and operations, guilty for on-line sales of its advertising and marketing and publishing products. Sandberg joined Google in 2001.
Sandberg would join Facebook on March 24, 2008 and be guilty for serving to the corporate scale its operations and lengthen its presence globally.
Why the commerce?
“For me that is piece of the pleasure,” Sandberg said. “I’ve cherished being piece of the approach of serving to to construct Google. The opportunity to support one other young company to grow correct into a global chief is the opportunity of a lifetime.”
Sandberg would remain COO of Facebook, later Meta, for 14 years. She announced her departure in June 2022 and formally transitioned out of her COO role by August.
Read all about it in Facebook’s New Chief Operating Officer, Ex-Google VP, Sandberg.
Also on in the imply time
Google launches new Google Analytics 4 dwelling page
2022: Google said “the House page surfaces information that’s relevant to you in response to your habits in Analytics.”
Google and Bing stop all ad sales in Russia
2022: The platforms already had suspended classified ads from Russian enlighten media. Because the wrestle in Ukraine intensified, they have been stopping all classified ads from serving to Russia-basically based customers.
Microsoft Selling’s Ad Creator extracts dwelling photos for exercise in classified ads
2022: Ad Creator and its built-in photo editor could relief advertisers that didn’t have safe admission to to a blueprint crew assign time.
Google My Enterprise sage reveals how of us found your industry
2021: You need to well presumably now watch tool and platform breakdown on your Google My Enterprise performance reports.
Google Advertisements cell app provides customized and performance insights notifications
2021: The updates could relief advertisers take tabs on the metrics which are crucial to them and direct them of noteworthy performance changes.
Microsoft Bing updates search outcomes interface to make it more visually immersive
2021: Microsoft Bing updated recipe outcomes, identical-making an attempt objects, expandable carousels, infographic panels and local solutions blueprint.
Most local SEOs making on the least $60,000
2020: Half of these responding to a leer said that they had been working in the industry for bigger than a decade and 11% had been working in local SEO for 20 years or more.
Video: Ginny Marvin, our Editor-in-Chief, on the Periodic Tables of PPC
2020: Marvin also talked about her profession, PPC versus SEO, natural language in search and a few controversial matters in Google Advertisements.
Google My Enterprise boosts visibility of industry provides in Google Posts
2019: Google allowed up to 10 uncommon provides in the local list carousel.
Google Advertisements API now out of beta, v0 will sunset April 30
2019: The manufacturing-involving v1 of the Google Advertisements API modified into on hand and ready for exercise.
Google lobs invective at EU Copyright Directive
2019: Google’s SVP of Global Affairs Kent Walker entreated changes in language sooner than ratification.
Google Concurs To Sturdy Worldwide “Correct To Be Forgotten” Censorship Plan
2016: Google would make certain that these within a nation where a RTBF ask modified into granted could not receive censored content, regardless of what Google edition they inclined.
Google Posts is now experimenting with Enterprise Playing cards in search outcomes
2016: Experimental feature allowed local firms to promote particular content, which could well presumably be shared right a ways from the “card carousel.”
Google Provides 19 Animal Sounds To Search
2016: Purchasing for [animal noises] would bring up a carousel of animals with a speaker icon subsequent to every to be all ears to the sounds/noises that particular animal makes.
Google’s Candidate Playing cards Being Tested For Companies?
2016: An area industry modified into spotted the utilization of the identical of Candidate Playing cards to add content instantly into Google’s search outcomes.
Search In Pics: Google AMP, SMX & Androidify Space
2016: The most fashionable photos showing what of us eat on the search engine firms, how they play, who they meet, where they discuss, what toys they have and more.
How Google Made It A Little More worthy To Attain Google.com From Launch air The US
2015: Google said the commerce modified into intended to support local searchers, but did the Correct To Be Forgotten play a role?
Google Tests Search Results Listings With out Descriptions
2015: Google tested how searchers would react to no longer seeing a snippet description in the search outcomes.
Google Launches AdWords App For Android
2015: This modified into the first time Google had launched a local app for monitoring and managing AdWords campaigns.
YP Launches New Native Search Market For National Advertisers
2015: YP built ypSearch Market, a paid-search, bidded marketplace that tapped into the corporate’s 80 million month-to-month customers.
Bing Saves, Search Bookmarking Feature, Now Public Beta
2014: The feature let searchers assign URLs and searches to their internal most Bing/Microsoft legend, in repeat to construct an index of their very have saved searches.
New Video Reveals Microsoft “Assistant” Cortana In Action
2014: Cortana modified into intended to support customers peek and search for information as effectively as providing Google Now love personalization and “predictive search” capabilities.
Microsoft Says Goodbye To “Scroogled” Ad Advertising campaign
2013: Microsoft’s “Scroogled” ad campaign, which attacked Google over paid inclusion in making an attempt and Gmail over privateness, modified into coming to an cease.
Google Test: Auto-Finishing up Search Queries
2011: This auto-completion modified into going on on prolonged-tail phrases where Google Counsel had stopped giving solutions.
PPC Data On “Farmer” Reveals Net page traffic Quality Development
2011: Income-per-click modified into showing a modest enchancment.
Google Reveals Your Newest Tweet As Search Snippet … In 10 Seconds
2011: Google modified into showing a user’s most fashionable tweet because the snippet. It modified into even preserving links from the tweet active in the snippet.
Google Hotpot Locations A Bet On Las Vegas
2011: The corporate announced a neighborhood advertising and marketing campaign geared in direction of upping utilization of Google Locations and Hotpot. Google gave away 10,000 free Las Vegas Monorail tickets.
Google Releases First AdWords API Upgrade Of 2011
2011: Ingredients incorporated the potential to race reports across purchasers, better filtering, improved geo-focusing on, and the potential to deploy and measure “experiments,” or A/B split making an attempt out.
Google, Microsoft Cooperate To Invalidate Broad On-line Mapping Patent
2011: Google and Microsoft joined forces to fight a typical foe: a runt company in Texas that held a doubtlessly sweeping mapping patent.
Bing Travel & Kayak Divulge Partnership
2011: The 2 travel search engines announced a proper partnership to construct searchers with more comprehensive outcomes.
Blekko Supplies New Linkroll Widget & More Publisher Instruments
2011: The Live Link Roll modified into a widget that displayed a dwelling’s most most fashionable relief-links “as they happen in realtime.”
CBS Buys Clicker Video Search Data; Lanzone Turns into CBS Interactive Prez
2011: Clicker raised roughly $19 million from merchants.
Big Trends (Mark: Cellular) Rising In On-line Selling’s Next Frontiers
2011: The belief of “local” as a huge manner to segment audiences modified into step by step changing into passe.
Google Wants Feedback On Buzz
2010: Google modified into asking for user solutions and tips for its Google Buzz product, and had situation up an tips discussion board the utilization of Google Moderator.
How Wikipedia Turned PPC / Paid Search Into SEM
2010: How runt changes snowballed into an fully new which approach. Connected: Does SEM = SEO + CPC Silent Add Up?
Stare Monitoring Survey: Customers Largely Blind To Valid-Time Results In Search
2010: 73% had by no approach heard of staunch-time outcomes earlier than taking piece this gape.
Google Testing (Tense) Expandable Advertisements
2009: Expandable classified ads are these traumatic banners/graphics that lengthen and quilt up the actual page content.
Google Spending Thousands and thousands On Newspaper Advertisements To Suppose Authors And Publishers Of E book Lawsuit Settlement
2009: Google deliberate to use up to $8 million on newspaper and print magazine advertising and marketing to alert copyright holders relating to the settlement.
Google Neatly being Makes It More uncomplicated To Share Medical Data
2009: Two new tools would relief customers share their medical information with trusted company, household, or medical suppliers.
Google Shakes Issues Up By Adding Earthquake OneBox
2009: Google added an Earthquake OneBox consequence for a search on [earthquake].
New Coupon & Deals Search Engine Launches
2009: Supplies.com entered an already crowded self-discipline of coupons/provides sites.
Google Tests Extra Search Field Inside of Search Results
2008: Google’s “Search Inside of A Field” search box feature.
Google: Now not American’s Most Admired Company (But Nearly)
2008: Google ranked at number four while Microsoft ranked at 16. Yahoo did no longer make the list.
Yahoo onePlace: Deem Of It As MyYahoo For Cellular
2008: Yahoo announced a brand new cell application called “onePlace” that seemed to be an obedient, highly customizable cell bookmarking machine and RSS reader.
IAC Cuts 8% Of Interrogate.com & Kills Search Engine
2008: Interrogate.com modified into being refocused to construct out an engine that answered questions tailor-made to ladies folk browsing on health and leisure.
YADAC: Yet Yet any other Debate About Cloaking Happens Again
2008: Some cloaking historical previous plus an honest plea to safe previous this unimaginative, unimaginative self-discipline.
From Search Advertising Expo (SMX)
- SMX West 2010 Day Two Protection
- Liveblog: SMX West 2010 Keynote – The Enlighten Of The Search Union
Past contributions from Search Engine Land’s Subject Topic Consultants (SMEs)
These columns are a snapshot in time and don’t have any longer been updated since publishing, unless famous. Opinions expressed in these articles are these of the creator and no longer necessarily Search Engine Land.
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- 2019: Quit running out of budget with this Google Advertisements script by Daniel Gilbert
- 2016: Why Copying Campaigns Between Search Engines Misses Alternatives by John Cosley
- 2016: The save Will SEO Dawdle This Year? by Benjamin Spiegel
- 2015: A Content Marketer’s Data To SEO: A Checklist by Thomas Stern
- 2015: The Transferring World Of Search: Predictions For 2015 And Beyond by John Cosley
- 2014: Creating Content For Your Customers That Will Also Secure You Links by Julie Joyce
- 2013: The Paradox Of New Vs. Primitive SEO by Adam Audette
- 2013: When Responsive Net Form Is Execrable For SEO by Bryson Meunier
- 2013: 10 Questions Native Companies Should Answer When Pondering On-line Deals by Wesley Younger
- 2013: How Adwords Enhanced Campaigns Can Be Primitive To Promote Your Cellular App by Larry Kim
- 2011: 10 Fleet & Dirty SEO Success Metrics by Andy Komack
- 2011: Google’s Farmer Update Vegetation User Behavior Seeds by Kim Krause Berg
- 2010: How Competitive Intelligence Shapes Your Keyword Panorama by Josh Dreller
- 2010: Juggling Branding, Usability And SEO With Internal Links by Damien Bianchi
- 2009: It’s Now not ALL About Conversions – A Wider Perspective On B2B Search Campaigns by Todd Miechiels
- 2009: Now not Everyone Has The Aptitude For SEO by Jessica Bowman
- 2009: The Armchair Sleuth: Competitive Intelligence Via Search by Lori Weiman
- 2008: How Social Media Turns into Link Fertilizer by Eric Ward
- 2008: Say It Correct! The Art of Commenting On Social News Net sites by Chris Winfield
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