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This day in search marketing history: January 28

Google begins experimenting with featured snippets

in 2014, Google started answering complicated questions on the quit of its search outcomes with detailed responses (or answers) taken from web sites.

Does that sound love featured snippets? It can. Because it used to be.

All of us know from Google that featured snippets were launched in January 2014. We don’t know the genuine date Google started attempting out it, but this used to be the day Search Engine Land first reported on the brand new search feature.

We didn’t yet know these answers were called “featured snippets” – Google’s Gary Illyes revealed the title in June 2015 – but clearly that’s what we were seeing. All Google would say on the time used to be: “we’re consistently experimenting with diverse kinds of answers, but we don’t have more crucial aspects to share at this level.”

Read our protection of what used to be then an experimental feature: Google Search OneBox Solutions Are Getting More Detailed

Additionally on for the time being

‘Untitled’ search outcomes sending users to junk mail web sites, Google ‘working on it’

2022: Google’s Danny Sullivan said it used to be “something our methods usually would usually steal, so we’re checking on it to strengthen.”

SEO community mourns Hamlet Batista, recommend for automation in SEO and cherished friend

2021: Folks who knew him, admired him, learned from him and loved him, were left reeling from the loss.

Google Search Console launches new removals tool

2020: The tool temporarily blocked URLs from exhibiting in Google and confirmed outdated content and content filtered by SafeSearch.

A visual history of Google advert labeling in search outcomes

2020: A watch befriend at how Google had handled adverts in search outcomes, from blue shading to the most up-to-the-minute version of on the present time.

Botify partnership with Microsoft brings precise-time content indexing to Bing

2020: Rapid indexing and more relieve watch over over content were the benefits for publishers and dwelling householders.

DuckDuckGo has other solutions for Google’s EU search need mask

2020: The changes integrated more search engine choices and an introductory mask aimed against reducing bias.

Google AMP errors widely reported by web page householders and publishers

2019: This used to be a Google problem and could be resolved.

DuckDuckGo is increasing snappy but now not adequate to raise SEOs’ attention

2019: The quest engine’s share used to be little but some of its metrics were better than Bing’s, per a third-secure together evaluation.

Google Updates The Common Tips Fragment Of Their Webmaster Tips

2016: It expanded on examples about aid Google obtain your webpages, give them better solutions on what these pages were about and label webpages that are only for guests.

iPhone Users, The AdWords App For iOS Has Arrived

2016: Which that you just might check AdWords campaign performance, alternate bids and adjust budgets from your cell phone.

New US Presidential “Candidate Playing cards” Are A Catastrophe For Google’s Search Quality

2016: They added microscopic value in return for Google giving up its precious search outcomes rental.

Yahoo Redesigns Residence Page & App To Ship Consistent Expertise With More Linked News

2016: With its with regards to countless news movement, Yahoo users no longer desired to inaugurate news articles in a few browser tabs.

Google Now Helps Crawling & Indexing Locale-Adaptive Web Pages

2015: Google added reinforce for webpages that dynamically modified their content per IP foundation or language settings.

Bing Maps Exhibits Extensive Bowl Spirit With New Venue Scheme, Streetside & Hiya-Res Venue Imagery

2015: The updates alive to new satellite tv for computer and ground-level imagery, and a detailed seat contrivance of the stadium itself.

Google’s Matt Cutts Explains That Older Sites Won’t Regularly Shield Their Present Rankings

2014: Cutts answers the question, “How can an older dwelling secure its ranking over time?”

Google Disorders Subtle Warning To Affiliates That Like “Skinny-Content”

2014: The warning used to be basically directed at affiliate web sites within the “adult” change.

Moz 2014 Industry Look Results: Google Webmaster Tools Ranked Top SEO Tool

2014: 68.8% of contributors planned to level of curiosity on conversion rates and performance metrics in response to Google’s elimination of keyword knowledge.

Google Exhibiting Date Selector In Recordsdata Graph Carousel For Hotels

2014: Which that you just might click on the inaugurate up and/or end date and a calendar pop up would unique as much as alternate your register and inspect dates. 

The Search Agency: CPC Will increase All over The Board, Weaker Bing Commercials Exercise In Q4 2013

2014: The describe confirmed paid search employ rose 37.4% year-over-year.

DeepMind Buy One more Google “Moonshot” Of Sorts

2014: “It’s now not arduous to take into accout that machine discovering out and AI would have huge application all the contrivance by Google, from search and cell … to selling, robots, self sustaining vehicles, security and the connected house.”

5 Ways Extensive Bowl Advertisers Are Utilizing To Enhance Their Paid Search Campaigns

2014: Five dispositions from the Extensive Bowl advertiser adverts that ran on Google and the Yahoo Bing Community.

Google Little print How It Responds To Government Requests For Particular person & Search Recordsdata

2013: Governments robotically request of engines like google love Google for secure entry to to user knowledge for diverse reasons. Google said they take every ask incredibly severely.

Google Promoting AdWords Specific In Google+ As Advance “To Accumulate More Followers”

2013: Google used to be it appears to be like searching for to substandard-promote AdWords Specific and Google+. 

With $14 Million More Q&A Situation ChaCha Soldiers On

2013: Over the previous 18 months, ChaCha had seen 2 billion questions and organized 129 million Q&A pairs.

Two Weeks In, Google Says “Search Plus Your World” Going Smartly, Critics Should Give It Time

2012: Amit Singhal suggested Search Engine Land: “… Folks are judging a product and an total direction that we have gotten within the first two weeks of a launch … We’re clearly now not done. The product is now not total. This can reinforce.”

Google Trace For Most attention-grabbing Seen Snowflake

2012: It came about 125 years earlier, in Fort Keogh, Montana.

Google launches algorithm to battle low-quality scraper content

2011: The alternate to their algorithm used to be to halt low quality scraper content in Google’s index. It impacted somewhat over 2% of queries.

Microsoft Q2 Revs Practically $20 Billion, “Bing Division” Quiet Losing Money Regardless of Search Income Amplify

2011: Online Services, which properties all Microsoft’s online operations including MSN and Bing, posted a $543 million loss. That used to be up from $463 million in 2010.

AdWords Homepage Gets More Modular, Customizable

2011: Google redesigned the homepage for its AdWords advertiser interface so that you just can elevate more related, personalized knowledge up front for marketers.

Bing Travel Now Affords Vacation put Comparison Tool

2011: Bing’s travel put pages let searchers study diverse destinations straight away in a aspect-by-aspect format.

Google’s Upright Woes Not Impacting Trace: Look

2011: Did scandals or an antitrust investigation label other folks less trusting of Google or tarnish its imprint? In no contrivance.

Google, Connecticut-led Coalition Agree To Negotiate WiFi Recordsdata Sequence Disorders

2011: Google and the Connecticut-led coalition of 40 US states would inaugurate up negotiations aimed against settling disorders related to Google’s sequence of non-public knowledge over unsecured WiFi networks.

Google Match on Feb. 2 To Showcase Honeycomb, Capsules

2011: Demos of diverse pills were anticipated

Search In Pics: Google Mannequins, Google Bid Signs & Freezing Yahoo

2011: Essentially the most up-to-the-minute photos exhibiting what other folks say on the quest engine companies, how they play, who they meet, where they focus on, what toys they have gotten, and more.

Google Maps’ Search Suggestions Accumulate Personal

2010: Google tarted personalizing search solutions that regarded on Google Maps.

Look: Handiest 42% Of American citizens Like Googled Themselves

2010: That used to be somewhat elevated than the 36% of UK patrons who had done so, but a long way lower than in Germany (59%) and France (56%).

Google Updates Google Book Search After Apple iPad Launch

2010: Much less than 24 hours after Apple launched the Apple iPad, Google launched improvements to the Google Books house page.

Google Formally Introduces “Clickable Phone Numbers” In Cell Search Commercials

2010: It used to be a requirement the value of a click on cell handsets.

Bing Debuts In-Depth Stock Pages

2010: Bing’s “Shares and Funds page” equipped in-depth knowledge for users following or doing study related to stocks and funds.

Ballmer Blogs His Thoughts On Google, China

2010: “We’ve got got done change in China for larger than 20 years and we intend to halt engaged, which formulation our change must appreciate the laws of China.”

Click Fraud Rate Hits Best Level Yet

2009: Click Forensics estimated the total practical click fraud rate for Q4 2008 at 17.1%, the best level since they started tracking it in 2006.

Yahoo Tries To Give an explanation for Automatic Chronicle Optimization

2009: The reason: to aid little- and mid-sized advertisers plagued by “performance disorders.”

Pew: Younger Or Worn, Search Cuts All over Age Classes

2009: Search used to be nearly equally dilapidated by all teams all the contrivance by the board.

New “Addressless” Search Feature On Google Maps

2008: Users could secure instructions or locations of companies without inputting a travel put contend with.

Google Experimental Search Adds Recordsdata Come all the contrivance by & Scheme Come all the contrivance by

2008: Google added contrivance gape and a new data gape that permits you to unique diverse outcomes on the page.

Google A “Thriller Purchaser” In Colorado?

2008: “It’s love facing the CIA.” 

On the present time Is “Recordsdata Privacy Day;” Bush Admin Launches Cyber web Monitoring Initiative

2008: Google added a new video to its existing series of privacy movies, plus it developed a privacy booklet (PDF) to coach patrons and other folks about online knowledge privacy.

New UK-Essentially primarily based Proper Property Search Engine DotHomes Launches In US

2008: DotHomes sought to change into “the Google of property search” and used to be crawling for listings.

Google Lego Trace: Google Affords Lego 50th Birthday Needs

2008: The Google imprint used to be made up of legos.

YouTube to Open Income Sharing for Video Services

2007: This is in a position to give long-established video creators the flexibility to provide income each time their movies were watched on YouTube.

Previous contributions from Search Engine Land’s Field Topic Consultants (SMEs)

These columns are a snapshot in time and have now not been updated since publishing, unless accepted. Opinions expressed in these articles are these of the author and now not necessarily Search Engine Land.

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New on Search Engine Land

In regards to the author

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Apart from writing on every day foundation about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of enviornment-matter experts. He also helps program our convention series, SMX – Search Marketing Expo.

Earlier than joining Search Engine Land, Goodwin used to be Government Editor at Search Engine Journal, where he led editorial initiatives for the emblem. He also used to be an editor at Search Engine Seek. He has spoken at many main search conferences and virtual events, and has been sourced for his skills by a broad sequence of publications and podcasts.