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This day in search marketing history: January 22

Google deduplicates featured snippets

In 2020, Google rolled out a world switch to featured snippets that resulted in any URL fully acting as soon as on the first page of search outcomes, rather then twice.

Google said there would be no switch to its overall space of web search outcomes. There would serene be 10 irregular listings, as outdated to. It’s appropriate that Google would be deduplicating and now no longer stutter any of those listings twice.

Google Search Liaison Danny Sullivan announced the news by utilizing Twitter:

If a web content itemizing is elevated into the featured snippet converse, we now no longer repeat the itemizing within the hunt outcomes. This declutters the implications & helps users uncover relevant files more without inconvenience. Featured snippets rely as even handed some of the ten web content listings we stutter.


In November, Google became testing taking away a residing’s celebrated snippet when a featured snippet became displayed. Google even examined this support in 2017.

Learn about it in Listings that form featured snippets will no longer repeat on the first page of Google search.

Also on on the second 

Google Search launches updated cell form and interface

2021: The updated interface aimed to create the hunt  interface more straightforward to be taught for searchers while providing a cleaner and more neatly-liked expertise.

Google My Commercial updates flag review feature

2021: The brand new create asked the industry proprietor, “Why are you reporting this review?” Then it equipped a lot of alternate options.

Google could want search in Australia if forced to pay to link to websites

2021: “Primarily the most neatly-liked version of the Code requires Google to pay to link to news websites, breaking a normal principle of how the on-line works,” said Mel Silva, Google Australia’s managing director.

Contextual links in featured snippets could original new alternatives and dangers

2021: The likely of more links to appear on this high-visibility search consequence feature had SEOs concerned about click-by means of rates, ticket safety and how to optimize for it.

Google’s cell-first indexing files update emphasizes the identical content across residing variations

2020: New tips were added in several areas, including crawling, structured files, visual content, and best practices.

Video: Josef Sperzel talks technical SEO and utilizing Python to drag files

2020: On this installment of Barry Schwartz’s vlog sequence, he chats with Sperzel about how he bought into technical SEO, residing architecture and spider crawling factors, and more.

Google presents improved GMB mark-up trip for service-web content companies

2019: Improved path of would create it more straightforward to space up service areas on GMB.

Tiny industry scammer shut down by Google lawsuit

2019: Defendant firm had falsely represented that it became acting on behalf of Google.

New Google Search Console shall be rolling out for all people now

2018: Most users were ready to appear at their properties within the brand new Search Console beta.

Sergei Eisenstein Google doodle honors Soviet film director is named the ‘Father of Montage’

2018: The appealing image highlighted the director’s technique for growing montage film effects.

Court docket Paperwork Indicate Google Paid Apple $1 Billion For Safari Default Placement

2016: In accordance to court documents and testimony in Oracle’s copyright suit in opposition to Google, “Apple bought $1 billion from its rival in 2014.”

Google Down 1 Billion PC Searches From 2014, But Cell Volumes Doubtless Manner Up

2016: Along side “powered by” search, Google managed 64.8% of US search question volume, while Bing powered 32.2% of natural search.

Search In Pics: Google Dance Shirts, Google’s Micro Library & Revealing Video computer screen Shot

2016: Primarily the most neatly-liked photos culled from the on-line, exhibiting what folks eat on the hunt engine companies, how they play, who they meet, where they converse, what toys they’ve and more.

Wilbur Scoville Google Doodle Marks 151st Birthday Of Man In the support of The Scoville Scale

2016: The interactive doodle integrated an appealing Scoville, pepper info and a game pitting an ice-cream cone in opposition to a selection of pepper kinds.

Google Suggesting Firefox Customers Trade Their Search Engine & Home Page

2015: Yahoo obtained the deal to be the default search engine in Firefox in November; now after shedding some search share, Google became battling support.

Bing Classified ads New Tell Preview Plan Lets You Gaze Effects Of Tell Changes In Valid Time

2015: Advertisers could explore how adverts would stutter with show will enhance outdated to committing to new keyword bids. 

Bing Also Attempting out Google’s Search Manufacture Interface

2015: Days after Yahoo became caught testing a Google search form interface, Bing is furthermore caught testing it.

YP Introduces Unfavorable-Plan Retargeting With Local Search Question Recordsdata

2015: It blended the company’s high-intent native question files with inappropriate-video visual display unit habits and advert switch cell stutter stock.

Google Webmaster Instruments Slither Errors Experiences Now Exhibiting Errors On Last Redirect URL

2014: The budge errors file showed errors on the last URL of the redirect, as in opposition to the foundation URL of the redirect.

Google’s Matt Cutts: We Don’t Use Twitter Or Fb Social Signals To Rank Pages

2014: A video answered the question: “Are Fb and Twitter signals a part of the ranking algorithm?” Short answer: no.

Google Adds A Recordsdata Graph Popup To Search Results, But Is It Correct For Situation Householders?

2014: The records equipped background on the salvage pages listed within the hunt consequence, and it appeared in a minute popup window that’s accessible from a clickable link on the second line of the final consequence.

Yahoo Search Goes Proper, Taking Referrer Recordsdata — An Indicator Of Yahoo’s Recognition — With It

2014: That meant more safety for searchers but what did the loss of referrer files indicate for search marketers?

Google Now Changing The Top Search Filters Primarily based fully On Question

2014: The alternate options you saw on the highest could fluctuate or be in a special stutter fixed with the question you entered into Google’s search field.

Survey: Thunder Classified ads Drive Search Clicks After Two Weeks

2014: Thunder selling did generate more search volume, clicks and conversions.

Google Panda Substitute Model #24; 1.2% Of Search Queries Impacted

2013: A brand new Panda refresh.

File: 25 P.c Of Search Clicks Now From Cell Gadgets

2013: Desktop searches remained diploma from Q3 2012 to Q4 2012, while cell experienced an lengthen in search share.

Google Earnings Indicate End Of CPC Decline, At Least Rapidly

2013: The worth-per-click across Google’s selling industry elevated roughly 2% within the fourth quarter, as when compared with the third quarter, after several consecutive quarters of decline.

Google To Substitute Sad Top Bar With Gray Colored Bar?

2013:  Since June 2011, Google’s top bar had a dim background color with white/grey text overlaid.

Bing Tags Expands, Makes Pages Linked To Your Profile Public

2013: You (or others) could ticket pages to appear connected with you in Bing’s search outcomes. This would be visible to those who had a Fb myth connected to Bing.

Are Search Engines Driving Libraries To Extinction? No longer Quite Yet

2013: The veteran role performed by libraries, including procure admission to to print works and professional librarians, became serene famous to most.

Google’s “Collect Hotels By Travel Time” Gives Some Of That “Innovation” Google Became as soon as Talking About

2012: Transit time search became fully within the market in cities where Google had partnered with native transit companies to integrate their files into Google Maps.

Google Could Let You Blacklist Domains To Fight Unsolicited mail

2011: Matt Cutts confirmed that Google had talked about giving searchers the skill to want domains from its search outcomes.

Google’s Matt Cutts On 2010 & Taking a look Support At 2009

2010: Cutts answered a matter about where he plan Google and search would be in 2010. In a single more video, he re-created his presentation on the “converse of the index.”

comScore: US Has Most Searches; China Slowest State; Google Tops Worldwide In 2009

2010: Globally, searches grew overall by 46%.

Google Adds More Solutions & Recordsdata To Search Results

2010: Google added an occasions hCalendar microformat and commenced highlighting answers within the snippets.

Google Founders To Sell 10 Million Shares Over 5 Years

2010: This became a part of a plan to diversify their portfolios over time.

Google 4th On Forbes’ Best Companies To Work For List

2010: Google furthermore ranked fourth on the list in 2009, after being first in 2007 and 2008.

Ballmer Serious Of Google’s China Dedication

2010: Ballmer known because it an “irrational industry resolution” on Google’s part.

Satellite tv for pc Photos Of Haiti Earthquake From Google & Bing Maps

2010: How to appear at outdated to and after photos, taken by satellite, as neatly as 360-diploma floor-diploma movies.

Bing Maps Problem: Are attempting Silverlight Model, Maybe Win $100

2010: Microsoft wanted folks to secure (or update Sliverlight) so they’d perchance perchance use the new and improved Bing Maps. 

Search In Photos: Google China, Yahoo Persona & Google Pillows

2010: Primarily the most neatly-liked photos culled from the on-line, exhibiting what folks eat on the hunt engine companies, how they play, who they meet, where they converse, what toys they’ve, and more.

Google Revenues Beat Avenue, Economic Uncertainty Lingers

2009: Google reported revenues of $5.70 billion for the quarter ended Dec. 31, 2008, an lengthen of 18% when compared with the fourth quarter of 2007.

The Upward thrust (And Descend?) Of Valid-Time Search

2009: For the total effort to position payment into valid-time search, in particular where Twitter became concerned – Twitter itself could dangle assign an cease to those efforts by announcing new limits on its API.

Microsoft Broadcasts Q2 Results, 5,000 Layoffs

2009: The layoff rumors were correct, though the numbers were lower than anticipated.

Google Wants To Succor Entrepreneurs Create More With Less

2009: The Google AdWords crew has launched a new mini-residing to reduction advertisers reach their targets in gentle of the present financial system.

Job Search Engines: The Most well liked Factor Going

2009: Job search became the fastest-growing search category within the U.S. in 2008.

Obama Is “Failure” At Google & “Melancholy Failure” At Yahoo

2009: President Obama inherited the total links containing anchor text with the words “dusky failure” in them, aimed at broken-down president Bush.

Yahoo Search Substitute: First Substitute Of 2008

2008: Yahoo had been rolling out updates to their “crawling, indexing and ranking algorithms” at some stage within the last couple days.

Publicis & Google In Technology, Media-Planning Partnership

2008: “Google would switch its technological technology for Publicis’s analytical and media planning expertise.”

After A Month, Google Fails The One Hour Guaranteed Press Response Take a look at

2008: The swiftly response became meant for “corporate policy factors.”

Google Walks Down Vogue Avenue: The Oogle Sari

2008: A form in Satya Paul’s assortment became named “Oogle sari” that looked esteem a sari
made up of the Google web search outcomes.

Chinese Kissing Couple Sues Subway Operator For Importing Video To YouTube

2008: The video reportedly drew over 15,000 hits in only two days and it looks embarrassed the couple very much.

Yahoo Search Index Substitute – January 2007

2007: Yahoo formally confirmed original speculations of an index update taking converse.

Google’s Blacklist Of Phishing Sites Contained Monetary institution Recordsdata & More Confidential Tiny print

2007: Google has quietly removed the records, which integrated usernames and passwords of folks, including credentials for accounts at banks and a variety of monetary institutions.

Wikipedia Nofollows Links Again – Due To SEOs Abusing Wikipedia

2007: This became because of a dialogue of a new SEO contest, where editors were warned of an onslaught of unsolicited mail.

BBC To Partner With Google On Video Content Deal

2007: Google would create some of BBC’s content within the market by means of Google Video and perhaps YouTube.

Google Germany Long past Kaput?

2007: That time when Google Germany disappeared because of domain registrations shenanigans.

Google Looking out for To Predicament Classified ads In Video Games; In Talks To Buy Adscape Media

2007: Google became “repeatedly brooding about new ways to lengthen Google’s selling program to income our users, advertisers and publishers” – including in-game selling.

Google To Provide Downloadable E-Books

2007: They hoped to “allow readers to secure total books to their computer systems in a layout that they’d perchance perchance be taught on video visual display unit or on cell devices similar to a Blackberry.”

Google Adds Backed Links To Your Search Historical past

2007: Google added your sponsored link click exercise to Google Search Historical past. 

SuggestLocal Gives Collaboration Instruments For Local Search

2007: It sought to clear up the problem of figuring out where to head and what to maintain out with a community of colleagues or guests.

From Search Marketing Expo (SMX)

Previous contributions from Search Engine Land’s Field Subject Experts (SMEs)

These columns are a snapshot in time and dangle no longer been updated since publishing, until neatly-known. Opinions expressed in these articles are those of the creator and no longer basically Search Engine Land.

< January 21 | Search Marketing History | January 23 >

New on Search Engine Land

Concerning the creator

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. To boot to to writing day-to-day about SEO, PPC, and more for Search Engine Land, Goodwin furthermore manages Search Engine Land’s roster of field-matter consultants. He furthermore helps program our conference sequence, SMX – Search Marketing Expo.

Earlier than joining Search Engine Land, Goodwin became Govt Editor at Search Engine Journal, where he led editorial initiatives for the logo. He furthermore became an editor at Search Engine Witness. He has spoken at many major search conferences and digital occasions, and has been sourced for his expertise by a huge assortment of publications and podcasts.