Contact UsWDN News & more...

This day in search marketing history: January 20

Matt Cutts sticks a fork in visitor working a blog

In 2014, Matt Cutts, the top of Google’s webspam crew, took to his personal blog with a determined message: “Stick a fork in it: visitor working a blog is carried out; it’s titillating gotten too spammy.”

This wasn’t the main time Google or Cutts had talked about the risks of visitor working a blog. Peek:

On the opposite hand, this used to be a determined, solid and definitive message – and one which might per chance be talked about for many months to come. Google’s webspam crew used to be going to buy a “gorgeous shadowy be aware of visitor working a blog going forward.”

Okay, I’m calling it: when you’re the spend of visitor working a blog as a procedure to construct links in 2014, it is best to potentially cease. Why? Because over time it’s change into a an increasing type of spammy educate, and when you’re doing somewhat just a few visitor working a blog then you’re putting out with in actuality execrable company.

Matt Cutts, The decay and fall of visitor working a blog for SEO

Cutts’ post obtained many of of comments and sparked many of discussion on social media. As a consequence, Cutts edited his post to give an explanation for that he wasn’t referring to “generous quality multi-author blogs.” He also added “for SEO” to the title of his post.

Also on for the time being 

Google Commercials launches placement experiences for Performance Max campaigns

2022: Placement experiences will be generated to ponder about where ads had served for Performance Max campaigns as effectively as how many impressions they got.

Semrush acquires SEO coaching net jam Backlinko

2022: Backlinko founder Brian Dean and his colleagues would receive and curate accepted content for the Semrush Academy

The most modern recordsdata on the January 2020 Google core update

2020: With Google’s January 2020 core update mostly rolled out, several recordsdata suppliers shared their findings on the impact of the algorithm update.

Weak Google search chief Amit Singhal joins Uber

2017: Singhal grew to change into a senior vice chairman of engineering, overseeing Uber’s Maps & Marketplace departments.

Search in Pics: Indoor lifeguard tower, tractor & wall art work

2017: The most modern images culled from the procure, showing what of us spend on the search engine corporations, how they play, who they meet, where they talk, what toys they relish and more.

Stare: Quality Backlinks & Comprehensive Content Are Tranquil Best Factors In Google Rankings

2016: A perceive of bigger than a million search results uncovered a handful of ranking commonalities that were prevalent at some level of Google’s top content.

Google Search Console Provides AMP Error Story

2016: The whisper will let you drill down to explicit error types and URLs.

Story: 2014 Was A Noxious Year For Lyrics Sites In Google

2015: And 2015 used to be having a perceive to be even worse for this area of interest.

Google Overtakes Venerable Media To Turn out to be Most Depended on News Source

2015: Google’s ticket strength around the area used to be also probably a factor in these rankings. 

What Time Is The Recount Of The Union? White Home Uses SEO To Unfold The Discover

2015: Neither Google nor Bing were showing instruct solutions. You titillating obtained an inventory of net results.

Bing Tests New News Card That Expands

2015: Looking in Bing for news-associated terms would bring up a field/card, with an arrow on the bottom of the sphere that enabled users to click to receive larger to conceal more news. 

Yahoo Sees Astronomical 1.6% Month-to-month Search Share Fabricate At Google’s Expense In New comScore Recordsdata

2015: The construct used to be probably attributable to Yahoo’s Firefox default search deal.

Expedia Lost 25% Of Their Search Visibility In Google Maybe Over Unnatural Links

2014: Expedia observed huge SEO visibility declines for many key phrases, including hotels, airline tickets, vehicle rentals and vacation.

Google Remarketing Commercials Stumbled on To Violate Canadian Privateness Regulation; To Revamp Ad Review Machine By June

2014: Google said it rejected all provocative retargeting campaigns titillating CPAP devices and increased searches of provocative retargeting campaigns doubtlessly associated to sensitive ardour categories.

Looking For Gmail In Google Links You To Kind A Message To A Google Apps User

2014: This best occurred when you observed the sitelink and also you were logged into a Google Story.

Martin Luther King, Jr. Google Logo Marks Vacation Honoring Civil Rights Hero

2014: The illustrated Doodle integrated a profile of Martin Luther King, Jr., images of doves to indicate King’s 1964 Nobel Peace Prize, and the Lincoln Memorial where King made his iconic “I Enjoy a Dream” civil rights speech.

An Interview With A Google Search Quality Rater

2012: We realized in regards to the hiring direction of, what Quality Raters sought for after they examined net sites, particulars of the diversified overview tasks they did and noteworthy more.

“Quiz On Google+” Links Showing In Google’s Search Results

2012: Google inspired of us to ask their chums about [insert search query here] on Google+.

Bing’s New Ad Marketing campaign: Bing Is For #Doing

2012: Moderately than promoting the premise of constructing choices, the brand new campaign used to be about of us doing titillating issues.

Wolfram|Alpha Ratings All as soon as more With Nicely off NFL Recordsdata

2012: Nationwide Football League statistics came to Wolfram|Alpha.

Search In Pics: Google Boxers, 90+ Million Google+ & Gundotra Google+ Cadbury Bar

2012: The most modern images culled from the procure, showing what of us spend on the search engine corporations, how they play, who they meet, where they talk, what toys they relish and more.

Was It Time For A New Face? Suggestions On Larry Page As The New Google CEO

2011: Some reflection on how Eric Schmidt came into the role that Page as soon as held and why the company might per chance presumably relish made the alternate.

Google’s $8B Earnings Overshadowed By Management Trade

2011: In Q4 2010, Google reported revenues of $8.44 billion, 26% year-on-year screech. Plump year revenues exceeded $29 billion. 

Google’s Eric Schmidt: “2011 All About Mobile”

2011: Geolocation on smartphones enabled contexual personalization and a number of most modern chances and user experiences. But to comprehend that imaginative and prescient, three infrastructure sides were wanted.

Confirmed: Google Readies “Google Provides” Groupon Clone

2011: This occurred now no longer long after Google’s failed show to construct Groupon for nearly $6 billion.

Spain To Google: Somebody Can Maybe Censor Your Index

2011: If anyone could receive a ask that some piece of data about him or herself be removed it would signify a thorough alternate for Spain and for Google, but as well Bing, Yahoo and others.

Google Dominates Top Free iPhone Apps In iTunes

2011: Of the top 10 free iPhone apps of all time, two of them were from Google.

Google Tell Tests Number Porting: Turning Point For The Carrier?

2011: Though it used to be best on hand in a check to a restricted need of users, number porting used to be coming soon to all people with a Google Tell epic.

John F. Kennedy Inaugural Address Google Logo

2011: Google designed the Doodle the spend of the words from his speech. Besides, Google integrated their heart G, made up of the words of his speech, as a image of John F. Kennedy.

Google AdWords Permits Developed Mobile Focusing on & App Downloads

2010: Advertisers could specify the utility form and carrier they wanted to accommodate their ads to. Also, advertisers could automatically market their apps as instruct downloads within the iTunes App Retailer or Android Market via AdWords.

Google Buys Search Ad In Response To The China Decision

2010: For “Google Leaves China” or “Google vs. Baidu.”

SEOmoz Launches Open Field Explorer, A Competitor (Replacement?) To Yahoo Field Explorer

2010: It confirmed stats comparable to total link counts and a count of domains that link to a URL, along with anchor text distribution and more.

Retract The Google Webmaster Quiz

2010: “Fun and academic.” 

Story: Microsoft And Apple Talk about Making Bing Default Engine On The iPhone

2010: Microsoft used to be considered as a pawn within the battle between Apple and Google.

Bing Silverlight Maps Comes Out Of Beta With New “Vacation area Maps” And Local Occasions Apps

2010: One click obtained users to an inventory and locations for native match within the specified (US) city

Wired: Monopoly, Microsoft And The Anti-Google ‘Conspiracy’

2009: The article affords Microsoft because the motive force, along with diversified allies, within the back of an effort to cease Google’s additional dominance in search (via the Yahoo deal) after its relish failed show for Yahoo.

Should Google Let Advertisers Decide-Out Of Google’s Bag Properties?

2009: A straightforward list of properties would give advertisers more control in a day and age where Google wants to conceal more ads in less relevant spaces.

Google PageRank: A Unfamiliar Case Of Hyves

2009: Supposedly, that that you just might per chance check if Google had penalized a area by adding the phrase hyves as a subdomain and then checking the PageRank of that subdomain.

Story: Google Leads U.S. Search Advertising and marketing and marketing Market With 76% Market Share

2009: Primarily based totally on an prognosis of 92 billion impressions and 600 million clicks.

Google Closes The Presses On Print Commercials

2009: They discontinued this service because it used to be “now no longer the upright solution.”

In spite of Inauguration, Google & Others Tranquil Advise It’s President Bush, Now not President Obama

2009: The main search engines like google and yahoo had yet to steal up with the energy alternate.

SEM Distributors Launches & Other Ways To Safe SEM Companies

2009: If you were having a perceive for an SEM company, that that you just might per chance titillating have out the develop and SEM distributors might per chance be in a area to pitch their services to you. Goals To Simplify Local Search Marketing

2009: operated with a straightforward premise: It wants to be as straightforward as attainable for diminutive corporations to procure and claim their trade listings on native search engines like google and yahoo. 

Google & Firefox 2 Anti-Phishing Warning In Motion

2007: What a phishing warning in actuality looked like thru the Google – Firefox 2 partnership. (It
used to be also an unsuitable warning.)

Previous contributions from Search Engine Land’s Arena Topic Consultants (SMEs)

These columns are a snapshot in time and relish now no longer been up up to now since publishing, unless notorious. Opinions expressed in these articles are those of the author and now no longer necessarily Search Engine Land.

< January 19 | Search Marketing History | January 21 >

New on Search Engine Land

About the author

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Besides to writing on each day basis about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter consultants. He also helps program our conference sequence, SMX – Search Marketing Expo.

Old to joining Search Engine Land, Goodwin used to be Govt Editor at Search Engine Journal, where he led editorial initiatives for the logo. He also used to be an editor at Search Engine Glimpse. He has spoken at many famous search conferences and virtual occasions, and has been sourced for his skills by a huge sequence of publications and podcasts.