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This day in search marketing history: January 18

Google blackens its trace, configures Googlebot to poke at a much decrease price

In 2012, even as you visited Google, you saw this:

That’s how Google voiced its opposition to two funds being discussed in Congress – the Protect IP Act (PIPA) and the Quit Online Piracy Act (SOPA). On the time, many feared the proposed legislation would censor the web and hurt U.S. corporations.

What about the SEO affect? Google had previously shared some SEO blackout recommendation.

Furthermore on in the meanwhile in 2012, Google’s Pierre Some distance printed that GoogleBot would “poke at a much decrease price for this day most productive so as that the Google results of web sites taking part in the blackout are much less doubtless to be affected.”

Read all about it in:

Furthermore on in the meanwhile 

URL adjustments are now not so simple for Google Search

2022: These adjustments, if performed nicely, can bewitch several months for Google to utterly course of.

Yoast SEO launches on Shopify

2022: Shopify retailers could snarl the app to optimize their merchandise and posts to remark in organic, non-shopping results.

Danny Goodwin joins Search Engine Land

2022: I joined the team as Senior Editor. Now I’m Managing Editor of Search Engine Land & SMX.

Microsoft seeks more Cortana distribution, deeper integration on Android, iOS

2019: Amazon and Microsoft’s pursuits enjoy been aligned in that each and each wished in finding entry to to the other’s viewers for distribution.

Leveraging Amazon search adverts in a time of fleet replace

2019: Amazon’s marketing offerings enjoy been getting more subtle, presenting marketers with new opportunities and complexities.

Google My Replace videos now not showing up to your native itemizing? It’s a Google malicious program

2018: A malicious program averted the video uploads from showing up on the native listings in Google Maps or Google web search.

Watch: 80% of Google Home results reach from snippets

2018: Within the bulk of cases, the Google Home result mirrored the snippet/Answer Field. But in a preference of cases, when there used to be a snippet, Home equipped no answer or a different answer.

Google adds keyword functionality to the AdWords app

2018: Advertisers could build more on-the-slouch adjustments.

Google Android search app will wait on attempting your searches when your web connection is unfortunate

2017: The brand new version of the Google Android search app worked greater even as you enjoy been in a unfortunate web connection plight.

Bing Adverts rolls out scheduling for advert extensions

2017: The chance to remark extensions for the length of store hours or schedule for time-sensitive promotions became accessible in all markets.

Google testing new stare for native inventory adverts in plight of native pack

2017: Yet one more effort to monetize native queries on cell.

Google Core Algorithm Updates Continue As SEOs Glimpse Weekend Google Update

2016: Gary Illyes from Google said the weekend fluctuations enjoy been “core algorithm” and “now not Penguin.”

Seek: Below 40 P.c Birth A Local Search With A Search Engine

2016: Roughly half of of searchers (48%) said that after they enjoy been attempting for files on a “familiar topic,” they’d initiate up at a vertical or content-tell space (e.g., TripAdvisor for hotels). 

Google To Shut Several Search APIs In February

2016: Google said it would cease the Google Patent Search API, Google News Search API, Google Blog Search API, Google Video Search API, Google Image Search APIs on Feb. 15.

Martin Luther King Jr. Day Google Doodle Celebrates Civil Rights Leader’s Transferring Speeches

2016: The Doodle artfully highlighted the civil rights leader’s ability to elevate “poignant truths in mushy and transferring speeches.”

UPDATED: Worm Affecting Optimization by Acquisition In Some AdWords Accounts

2013: Google confirmed a malicious program that triggered conversions from Google Analytics to now not be imported into AdWords nicely.

Trace of Hope? Banned Advertisers Rises Right 8 P.c in 2012

2013: Google axed 224 million corrupt adverts in 2012. (Google blocked 3.4 billion adverts in 2021. Lots for that “hope”?)

Google Improves Handwrite Your Search Plot

2013: Google made three enhancements: fleet picks to letters, overlapping letters and Chinese persona enhancements.

Fb’s Graph Search & YourTrove’s Social Search: 5 Questions With Jesse Emery

2013: The co-founder and chief id officer shared his tips on Graph Search, the way it used to be different from YourTrove, and the way it could most likely most likely well affect YourTrove’s plans.

Search In Pics: Google Chefs, Android Rubik’s Cubes & Google Docks See

2013: The most up-to-date photography culled from the Web, showing what of us consume on the quest engine corporations, how they play, who they meet, the build they talk, what toys they’ve, and more.

AdWords Will get More Granular With New Mobile Targeting Alternate ideas

2012: The brand new aspects allowed advertisers to center of attention on to tell versions of working systems, to make sure the adverts enjoy been going to the appropriate customers.

Google’s fifth “Doodle 4 Google” Contest Opens For Okay-12 Students

2012: The winning Google trace would appear on a box of Crayola crayons and on the Google home page on Could 18. 

Research: Optimism Fueled SEM Enhance in Q4, But ROI Lagged

2011: Spending on search engine optimization grew 23% year-over-year in the fourth quarter of 2010.

Google Says “Ciao” To Antitrust Disclose In Italy

2011: The investigation used to be initiated in 2009 after complaints by Italian publishers that they couldn’t buy links from Google News, which they said wasn’t sending them site visitors, with out also removing them from search results, which would per chance enjoy hurt their overall site visitors and advert revenues.

European Google Antitrust Questionnaire Printed

2011: The four essential questions and areas of inquiry against Google.

Bing Terminates Relationship With Publisher Doing Complicated Home Page Change

2011: used to be suggesting that of us vital a trot-in to snarl it – one which would per chance set up a toolbar and replace their search provider and home page to Bing.

Gazopa Provides Stock Shots To Image Search Engine

2011: The stock photography enjoy been all coming from Shutterstock.

Google Will get 75% Of Paid Search Clicks & Dollars: File

2010: The stats duvet Q4 of 2009, and tell Google’s share of paid search clicks rising from 71% in Q3 to 74.4% in Q4.

Google Now Gathering Local Reports From Non-Primitive Sources

2010: Reports got here from news sites, hyperlocal blogs and native portals.

Apple iPhone To Fall Google For Bing?

2010: Some analysts suspected Apple would drop Google as the default iPhone search provider, in desire of Bing.

Watch Appears to be At Personalization’s Impact On Search Outcomes

2010: The test checked out each and each searcher’s plight, browser, most frequent Google app used, and snarl of search history aspects.

German Corporations Piling On With Anti-Trust Complaints Against Google

2010: Publishers, a shopping space and a mapping space.

More Haiti Wretchedness Reduction Sources

2010: Google, Yahoo and Bing enjoy been offering money donations and sources to assist with catastrophe reduction in Haiti.

Martin Luther King Day Trademarks From Google & Others

2010: Search engine emblems and issues for the particular occasion.

FeedBurner Numbers Spike — Blame FeedBlitz!

2008: Why FeedBurner stats went wonky.

Conjunction Junction, Google No Longer Shows Quit Words Malfunction

2008: Within the previous, searches intelligent for “cease words” — prepositions, pronouns, articles, and other little words care for “be” or “to” — would return a warning announcing that these words enjoy been “a extraordinarily frequent be aware and weren’t integrated to your search.”

Third Annual Yahoo Searchlight Awards

2008: The tournament used to be devoted to the speculation that search isn’t a silo and that online (or mature) advert campaigns that don’t embody search are now not going to be as efficient.

Jupiter: Local Online Promoting Will Be Worth $8.9 Billion In 2012

2008: Local search used to be $2.5 billion of that entire.

Center For The Digital Future: Perceptions Of Search Reliability And Accuracy Declining

2008: 51% of Web customers said that nearly all or all of the guidelines produced by engines like google used to be legitimate and like minded, down from 62% in 2006.

Search in Shots: Sheryl Crow At Yahoo, Google Cupcakes, Goooooooooooogle Amsterdam

2008: The most up-to-date photography culled from the web, showing what of us consume on the quest engine corporations, how they play, who they meet, the build they talk, what toys they’ve, and more.

Singapore Presents Money Incentives To Build New Search Engine

2008: Singapore’s Agency for Science, Technology, and Research used to be managing a contest to construct out “a subsequent-technology multi-media online search engine.”

Google Promoting Google Audio Adverts

2007: Google used to be promoting their very enjoy Audio Adverts product by strategy of AdWords.

Will Paid Search Conquer The Mobile Web?

2007: Relating to text-basically basically based marketing: 7% indicated some stage of interest in promotional text messages (2% enjoy been “very” or “extraordinarily” ), while 92% indicated minute or no interest (78% enjoy been “undoubtedly now not ”).

Google’s Carolina Strikes: $100 Million Tax Breaks In North, Server Farm Coming To South?

2007: North and South Carolina enjoy been offering main tax breaks to Google in say to aid Google to construct a enormous files center in their tell. 

JP Morgan File Reveals PayPal Dominating Google Checkout

2007: PayPal’s 42% penetration price in 2006 used to be 7x that of Google checkout.

Yahoo TagMaps: Shots + Maps + Tags

2007: TagMaps enjoy been one thing care for the be aware “label clouds” meeting maps and Flickr. 

First Google, Then Microsoft, Now Belgian Newspapers Make a choice On Yahoo

2007: The neighborhood didn’t desire Yahoo giving web customers archived in finding entry to to newspaper articles that the newspapers would in every other case charge for.

Past contributions from Search Engine Land’s Arena Topic Experts (SMEs)

These columns are a snapshot in time and enjoy now not been updated since publishing, except successfully-known. Opinions expressed in these articles are these of the author and now not basically Search Engine Land.

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Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. As well to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of field-topic experts. He also helps program our conference series, SMX – Search Advertising and marketing Expo.

Sooner than joining Search Engine Land, Goodwin used to be Executive Editor at Search Engine Journal, the build he led editorial initiatives for the logo. He also used to be an editor at Search Engine Behold. He has spoken at many main search conferences and virtual events, and has been sourced for his skills by a apt preference of publications and podcasts.