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This day in search marketing history: January 13

Matt Cutts educates Washington, DC about Google

In 2011, Matt Cutts, the top of Google’s search spam crew, became as soon as in Washington DC, doing an “academic tour” to tag to US Federal Trade Price contributors and congressional staffers that Google’s search results didn’t require authorities law.

Half of his visit incorporated a 89-page creep presentation, known as “Search Integrity,” at Google’s Washington, D.C. areas of work.

Cutts said the identical factor that Google had been telling the hunt advertising community for years – that Google’s results are sure by an algorithm and not tweaked to catch particular internet sites ranking successfully.

“The suitable reasons I know of to head in and exchange [search rankings] manually is for security, a court articulate or spam. It is not doable to pay for a better ranking.”

Matt Cutts, as quoted in The Washington Post

Learn all about it in Mr. Cutts Goes To Washington, Testifies Google Has Integrity.

Also on at the second 

IndexNow now formally co-sharing URLs between Microsoft Bing and Yandex

2022: Whenever you happen to extinct IndexNow to submit URLs to Microsoft Bing, Microsoft would straight away share these URLs with Yandex.

DuckDuckGo passes 100 billion searches

2022: The privacy centered search engine provided it had surpassed 100 billion all time searches.

Google pauses all political ads thru inauguration

2021: Ads declaring politics, impeachment, the inauguration, and the insurrection at the US Capitol had been all being halted.

Google January 2020 Core Change rolling out later recently

2020: Google provided it became as soon as releasing a big core algorithm update known as the January 2020 Core Change.

Google Rich Results making an are attempting out instrument now reports on unloadable embedded sources

2020: The instrument could now account unloadable embedded sources, comparable to external parts incorporated by a page.

Google’s ‘My Industry Provider’ program replaces ‘Depended on Verifier’ for GMB outreach

2020: Agencies, SEOs, and resellers weren’t eligible for this program. And the proposed MBP “should not comprise catch admission to to the exchange listings they’re verifying.”

Google rolling out desktop search redesign with sad “Advert” designate, favicons for organic results

2020: After loads of months of being dwell within the Google mobile results, Google launched the brand new build on desktop.

Responsive search ads readily available globally in all Microsoft Marketing interfaces

2020: Microsoft advised working as a lot as 5 ads per advert community, at the side of not much less than one RSA.

Video: William Álvarez on the importance of structured recordsdata and Google search

2020: On this installment of Barry Schwartz’s vlog series, he chats with Álvarez about why structured recordsdata would perhaps be important within the wreck and his ardour for mentoring SEOs.

Zhou Youguang Google doodle honors Chinese language linguist identified because the ‘Father of Pinyin’

2018: The exciting doodle highlighted Youguang’s work by flipping the Os interior Google’s title from Pinyin (Gǔgē) to Chinese language characters (谷歌) and led to a to find “Zhou Youguang.”

Search in Pics: Google Bollywood automobile, orange tree & indoor bike parking

2017: The latest pictures culled from the on-line, exhibiting what folk enjoy at the hunt engine companies, how they play, who they meet, the put they talk, what toys they’ve and more.

SEOs At a loss for words, Puzzled After Google’s Mystery Change

2016: A abstract of just some of the questions, answers and additional confusion across basically the most latest Google core algorithm update and Panda turning into piece of Google’s core ranking signals.

Bing Provides An Web Tempo Test Tool To The Search Results

2016: Some customers had been seeing the brand new honest on Bing when browsing for [speed test] or [internet speed test]. 

Google Maps For Android Gets “Driver Mode” Feature To No longer sleep for Your Next Cease

2016: The new honest would await the put a user desired to head and explain how best to catch there.

Bing Predicts Launches AreWeIn.catch For NCAA March Madness Basketball Fans

2018: The placement provided on a regular foundation diagnosis of NCAA basketball groups, predicting whether they’d make the match and how they’d attain. 

LinkedIn Affords Search A Promotion By Adding Better Post Results & Richer, Personalized Listings

2015: LinkedIn’s new customized search efficiency became as soon as designed to mean yow will to find folk, jobs or posts sooner.

Ryanair CEO Claims Airline Is Working With Google On A Flight Search & Comparability Tool

2014: Ryanair CEO Michael O’Leary said his airline has entered a partnership with Google, and became as soon as offering the hunt engine with flight pricing to assist build a travel search and comparability instrument.

Bing Begins Supporting One after the other SSL Search Website online; No Referrers Pass

2014: Whenever you happen to conducted a search on Bing, while on the HTTPS URL, it could dwell HTTPS and win your searches staunch.

Google: Skill To Block Web sites From Search Results Will Return, But When?

2012: The flexibility to block internet internet sites from search results disappeared when Google’s Search Plus customized results layout launched.

Q4 Experiences: Search Marketing Increasing In Efficiency

2012: Four reports all pointed to an overwhelmingly successful fourth quarter in 2011 for indispensable search advertisers in reasonably loads of verticals.

Search Alliance Begins First AdCenter Attempting out In Europe

2012: The indispensable making an are attempting out for the roll-out became as soon as to launch mid-January and comprise as a lot as 10% of Yahoo’s internet site visitors in France, Eire and the United Kingdom.

Portray: FTC Expanding Anti-Have confidence Investigation Of Google To Encompass Google+

2012: So said “folk acutely conscious of the put.”

Bing Exams New Bottom Dwelling Page Bar

2012: The new bar added a Standard Now, Climate, Image and Video boxes.

Google’s SPYW, Kenya Imbroglios An “Ink Blot” Test For Google As Correct Or Wicked

2012: A local search/directory startup said Google crawled its location for native exchange sales leads after which falsely claimed in frigid calls to these companies it had a partnership with the author to model them up.

Search In Pics: Google Cockroach, Cutts With Horse Conceal & Google Beer Pong

2012: The latest pictures culled from the on-line, exhibiting what folk enjoy at the hunt engine companies, how they play, who they meet, the put they talk, what toys they’ve and more.

Google Now #1 Search Engine In Czech Republic; 5 Countries To Jog For Global Domination

2011: The Czech Republic became as soon as one of six countries (alongside with Russia, Japan, China, Taiwan and South Korea) the put Google wasn’t the dominant search engine.

Bing Now Powering Yahoo Search In 3 More Countries

2011: Bing became as soon as now powering the Yahoo motivate-discontinue for organic search in Australia, Brazil and Mexico.

Bing Enhances Auto Rapid Solutions with Car Listings

2011: Bing added new and extinct automobile listings in a self-contained autos-shopping page that stored customers interior the Bing ride.

Experian Hitwise: Bing Searches Up 5% In December 2010

2011: From November to December 2010, seen a 5% improve in search say, while Bing-powered searches furthermore rose 2%

Google’s New China Plan: Target Portray Advertisers, Portray Says

2011: Under the brand new game plan, Google became as soon as concentrating on Chinese language companies to promote on its dominant in a foreign country search market, a exchange which already constitutes about half of of its China revenues.

Europeans Jog “Fishing” For Contaminated Google Behavior In Anti-Have confidence Inquiry

2011: A 120 question doc sought “to establish whether Google manipulated search results and extinct its licensed platform to win exchange and disadvantage rivals in internet advertising and Web search.”

Topsy Launches Model-Pleasurable Twitter Widgets

2011: Topsy’s Social Modules had been embeddable widgets that introduced Twitter content to any internet location.

AdWords Portray URL Coverage Trade For Hosted Domains

2010: For internet sites hosted on a, or identical build of domain, Google wanted advertisers to illustrate the subdomain part of the domain, as well to to the predominant domain.

Google Ranks Actual-Time Tweets Primarily basically basically based On Followers?

2010: It wasn’t marvelous about the model of Twitter followers, but furthermore who the “reputed followers” had been, in step with Amit Singhal, a Google Fellow.

Google’s China Gambit: Day Two Reaction

2010: A sampling of a big alternative of reactions and responses to the news that Google could doubtlessly pull out of China if it could in point of fact not honest without censorship.

Nielsen: Yahoo, Bing Down, Google Up in December

2010: Good points by Google, a minor produce by AOL, and declines for Yahoo and Bing. 

Harvard Professor Info New, ‘Insidious’ Invent Of Google Click Fraud

2010: One amongst Google’s more vocal critics says the corporate should cut its ties with InfoSpace over what he known as “an extremely insidious more or much less click fraud” that entails a barely advanced aggregate of paid ads, affiliate internet site visitors brokering, and spyware and adware. 

Baidu: The Professional Google Blog You Watch Does No longer Exist (& Don’t Even Try Taking a gaze For It)

2010: Any individual browsing for the professional Google blog post about Google deciding to head away China over censorship became as soon as unable to search out it on China’s leading search engine, Baidu.

Mediate Esteem A Blackhat By Matt Cutts

2009: A 20-minute video the put Cutts went over what he thought to be to be digital “blight” (link spam, originate landing pages and hacking). Cutts furthermore confirmed how one can judge be pleased a spammer.

Autodesk’s Carol Bartz Named New Yahoo CEO; Sue Decker To Jog away As President

2009: Bartz became as soon as praised for her administration and deal brokering abilities but had by no diagram trip an internet company, and had no advertising background.

Serve Google Derive ‘Empty Review Web sites’

2009: Cutts said these pages could trip afoul of Google’s webmaster tips, and gave particular instructions for reporting this more or much less page to Google’s spam crew.

Obama Stimulus, Predictions And Search

2009: Looking back, it looked that relative search inquire of volumes (Obama vs. McCain) did presage the of the November election. And it looked they predicted the recession.

Are waiting Partners With NASCAR, Says “Radiant Verticals” Will Place It Assist In Search Plod

2009: Coming soon: A NASCAR search engine? Are waiting for furthermore becomes the professional search engine of NASCAR.

Google Maps Provides Public Transit Knowledge In 50 Cities

2009: As soon as chosen, the Transit Layer would conceal public transportation lines/routes for the put you had been viewing.

Spice Up Your ASCII AdWords Campaign With Appealing ASCII URLs

2009: How one agency created exciting racing ASCII cars within the browser take care of bar the utilize of JavaScript.

From Search Marketing Expo (SMX)

Past contributions from Search Engine Land’s Enviornment Subject Experts (SMEs)

These columns are a snapshot in time and comprise not been updated since publishing, unless licensed. Opinions expressed in these articles are these of the author and not necessarily Search Engine Land.

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In regards to the author

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. As successfully as to writing on a regular foundation about SEO, PPC, and more for Search Engine Land, Goodwin furthermore manages Search Engine Land’s roster of topic-topic consultants. He furthermore helps program our convention series, SMX – Search Marketing Expo.

Sooner than becoming a member of Search Engine Land, Goodwin became as soon as Executive Editor at Search Engine Journal, the put he led editorial initiatives for the designate. He furthermore became as soon as an editor at Search Engine Watch. He has spoken at many indispensable search conferences and digital events, and has been sourced for his abilities by a big alternative of publications and podcasts.