Google penalizes JCPenney for link intention
In 2011, JCPenney became as soon as caught collaborating in link schemes and, as a consequence, discovered itself on the receiving discontinue of a Google penalty.
The New York Times became as soon because it appears perplexed by how smartly jcpenney.com ranked in natural peep for practically every little thing the retailer bought. So they requested any individual conscious of SEO to leer into it.
What they discovered: JCPenney’s space had hundreds of uncommon links pointing to it with very descriptive anchor text. The Times shared its findings with Google – and Google took handbook motion. The JCPenney online page became as soon as nowhere to be discovered on Google for the queries they’d previously ranked #1 for.
JCPenney said they knew nothing about the links – and as a consequence of this truth fired their SEO agency.
Study all about it in New York Times Exposes JCPenney Link Scheme That Causes Plummeting Rankings in Google.
Also on in this closing date
2020: Annotations were on hand in campaign-degree alternate reports in the Google Commercials UI.
2020: Colorful ran MyBlogGuest, which got hit keen when Google cracked down on visitor blogging.
2019: Fourth-quarter reports from Marin and Merkle highlighted the importance of Shopping advertisements for merchants’ search promoting ideas.
2019: Analyst agency Juniper Research predicted “in relation to 8 billion digital affirm assistants to be in use by 2023.”
2018: The deal effectively ended Getty’s European antitrust complaint against Google.
2016: Google discussed internally in the event that they want to add an SEO certification program and determined no longer to attain so.
2016: Terminology changes got right here with some new performance, including the flexibility to intention diversified CPA targets at the advert community degree for the duration of the an analogous affirm strategy.
2016: Google added a tumble-down menu on the image search consequence page for mobile units and tweaked some more person interface aspects.
2016: Streetmap had sued on grounds that placing Google Maps at the head of search results became as soon as an “abuse of competition.”
2016: The most recent pictures showing what folks eat at the search engine firms, how they play, who they meet, the attach they talk, what toys they’ve and more.
2015: Google launched the alpha model of their new search queries file in Google Webmaster Tools to a dinky substitute of Web site owners for feedback and sorting out.
2015: After shopping for Travelocity the previous month, Expedia grabbed Orbitz in competitive bidding.
2014: He solutions the question “What’s it prefer to conflict webspam at Google?”
2014: When Google took motion against itself – Google Chrome, Beat That Quote, Google AdWords (2x) and Google Japan.
2014: An article asserted that Bing search results for Chinese language language audio system in the U.S. were radically diversified than those in English for controversial phrases similar to “Tiananmen Sq.” or “Dalai Lama.”
2013: The corporate said that as of December 2012, mobile units accounted for 23.4% of all US paid-search clicks.
2013: Among the changes, Bing transitioned the practising segments from video primarily based mostly mostly to text primarily based mostly mostly content.
2013: An “Uncover” search field became as soon as added at the head of the conceal.
2011: NPR’s “Wait Wait… Don’t Tell Me” quiz repeat did a silly ship up over Google’s accusations that Bing became as soon as copying Google’s search results.
2010: The characteristic gave suggestions on should you’ll want to expand or lower your bids on definite keywords.
2010: Google made some subtle changes to its mobile homepage and searchbox.
2010: “It’s definite that curiosity in Buzz could additionally extend beyond the latest Gmail rotten, and we’re originate to serving that community.”
2010: So as that folks could accumulate a leer at new performance and Google can accumulate early feedback on capability new aspects to introduce.
2010: A transcript of an impromptu Q&A with Google cofounder Sergey Brin on Google’s choice to head away China.
2010: Bing’s January share worn out its tumble from December.
2010: Jerry Yang, the worn CEO, could be promoting 3 million shares and David Filo would promote as much as 2 million shares.
2009: The beginning of the
rel="canonical" link element. The hunt engines would use this as a tag, no longer as a directive.
2009: Google Audio Commercials and Google Radio Automation wasn’t as a success as they hoped
2009: It price $51.7 million.
2009: It helped runners, skiers, bikers and diversified outside enthusiasts grab their routes and performance the utilization of the phone’s GPS chip.
2009: Yahoo executive Larry Heck could be working on Microsoft search.
2008: IDC reported that overall Web promoting had grown 27% year over year to $25.5 billion in 2007.
2008: 30 cities had the aspect street views characteristic.
2008: Yahoo seemed to accumulate modified Google as the search supplier for T-Mobile in Europe, while Google became a foremost search partner of Nokia.
2008: The businesses were searching for developers, mission managers, and key executives who could additionally accumulate wanted to leap ship forward of a that that which you can additionally imagine Yahoo-Microsoft merger and upcoming layoffs. Linked: Up up to now: Yahoo Layoffs Occurring Now
2008: Microsoft offered changes to their Are residing Search crawler intended to lower bandwidth assets for the duration of the trot of a neighborhood.
2007: Google is intended to accumulate supported two internet sites that allegedly equipped pirated movies in share by an advert gain suggesting they affirm on phrases fancy “bootleg movie download.”
2007: Many more folks were reporting seeing Google Sitelinks change.
2007: A range of expected mobile bulletins forward of 3GSM World Congress.
2007: We’ve by no system heard of a search engine promoting for those searching for one other search engine on a third search engine. Except now.
2007: It became as soon as a tremendous location.
2007: It featured the flexibility for patrons to head searching out straight from maps and share oneSearch results, news articles and the carrier straight with company.
2007: Used to be this a technique for these firms to give mobile services without needing to work with mobile carriers?
2007: In connected news, it seemed fancy Google’s North Carolina deal became as soon as going to be reviewed by the Senate Finance Committee.
Past contributions from Search Engine Land’s Self-discipline Matter Consultants (SMEs)
These columns are a snapshot in time and accumulate no longer been updated since publishing, unless current. Opinions expressed in these articles are those of the creator and no longer essentially Search Engine Land.
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