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This day in search marketing history: February 12

Google penalizes JCPenney for link intention

In 2011, JCPenney became as soon as caught collaborating in link schemes and, as a consequence, discovered itself on the receiving discontinue of a Google penalty.

The New York Times became as soon because it appears perplexed by how smartly ranked in natural peep for practically every little thing the retailer bought. So they requested any individual conscious of SEO to leer into it.

What they discovered: JCPenney’s space had hundreds of uncommon links pointing to it with very descriptive anchor text. The Times shared its findings with Google – and Google took handbook motion. The JCPenney online page became as soon as nowhere to be discovered on Google for the queries they’d previously ranked #1 for.

JCPenney said they knew nothing about the links – and as a consequence of this truth fired their SEO agency.

Study all about it in New York Times Exposes JCPenney Link Scheme That Causes Plummeting Rankings in Google.

Also on in this closing date

New chart annotations build Google Commercials’ alternate history reports grand more straightforward to navigate

2020: Annotations were on hand in campaign-degree alternate reports in the Google Commercials UI. 

Video: Ann Smarty on the history of visitor blogging & the vogue forward for link building

2020: Colorful ran MyBlogGuest, which got hit keen when Google cracked down on visitor blogging.

For retail advertisers, Shopping advertisements continue to overshadow text advertisements

2019: Fourth-quarter reports from Marin and Merkle highlighted the importance of Shopping advertisements for merchants’ search promoting ideas.

Analyst: 8 billion affirm assistants by 2023

2019: Analyst agency Juniper Research predicted “in relation to 8 billion digital affirm assistants to be in use by 2023.”

Google, Getty Photos enter a multi-year global licensing partnership

2018: The deal effectively ended Getty’s European antitrust complaint against Google.

Google Received’t Provide SEO Certifications To Web site owners Or SEO Companies

2016: Google discussed internally in the event that they want to add an SEO certification program and determined no longer to attain so.

AdWords Computerized Bidding Will get An Overhaul: Welcome, Portfolio Affirm Ideas

2016: Terminology changes got right here with some new performance, including the flexibility to intention diversified CPA targets at the advert community degree for the duration of the an analogous affirm strategy. 

Google Mobile Image Search Provides Plunge-Down & Other UI Adjustments

2016: Google added a tumble-down menu on the image search consequence page for mobile units and tweaked some more person interface aspects.

Streetmap Loses Anti-Aggressive Lawsuit In opposition to Google In UK

2016: Streetmap had sued on grounds that placing Google Maps at the head of search results became as soon as an “abuse of competition.”

Search In Pics: Google Jedi Grasp, Aerial Silks Class & Sundar Pichai Meets NFL’s Ronnie Lott

2016: The most recent pictures showing what folks eat at the search engine firms, how they play, who they meet, the attach they talk, what toys they’ve and more.

Google’s Search Affect Recount Goes Are residing For Buy Few Web site owners

2015: Google launched the alpha model of their new search queries file in Google Webmaster Tools to a dinky substitute of Web site owners for feedback and sorting out. 

Now It’s Expedia Vs. Priceline As Orbitz Swallowed For $1.6 Billion

2015: After shopping for Travelocity the previous month, Expedia grabbed Orbitz in competitive bidding.

Google’s Matt Cutts On Being A Dispute mail Fighter: Looking out For Patterns & Constantly New Dispute mail Efforts

2014: He solutions the question “What’s it prefer to conflict webspam at Google?”

5 Times Google Penalized Itself For Breaking Its Enjoy SEO Tips

2014: When Google took motion against itself – Google Chrome, Beat That Quote, Google AdWords (2x) and Google Japan.

Microsoft: We Don’t Censor Search Exterior China

2014: An article asserted that Bing search results for Chinese language language audio system in the U.S. were radically diversified than those in English for controversial phrases similar to “Tiananmen Sq.” or “Dalai Lama.”

Recount: Mobile To Power A Third Of Paid-Search Clicks By Year End

2013: The corporate said that as of December 2012, mobile units accounted for 23.4% of all US paid-search clicks.

Bing Commercials Updates Professional Accreditation Practicing; Exam Is Now Free

2013: Among the changes, Bing transitioned the practising segments from video primarily based mostly mostly to text primarily based mostly mostly content.

Foursquare Improves Android App, Makes Search More Eminent

2013: An “Uncover” search field became as soon as added at the head of the conceal.

Wait Wait… Don’t Tell Me: “I Search Google. So Does Bing”

2011: NPR’s “Wait Wait… Don’t Tell Me” quiz repeat did a silly ship up over Google’s accusations that Bing became as soon as copying Google’s search results.

Google AdWords Now Offering “Affirm Tips”

2010: The characteristic gave suggestions on should you’ll want to expand or lower your bids on definite keywords.

Google Tweaks Mobile Search, Provides Olympics Onebox, Yahoo Presents Dedicated Mobile Olympics Situation

2010: Google made some subtle changes to its mobile homepage and searchbox.

Google Would perhaps well merely Provide Buzz Independently From Gmail

2010: “It’s definite that curiosity in Buzz could additionally extend beyond the latest Gmail rotten, and we’re originate to serving that community.”

Google Presents Beta Aspects In New “Maps Labs”

2010: So as that folks could accumulate a leer at new performance and Google can accumulate early feedback on capability new aspects to introduce.

Google’s Sergey Brin Talking China At TED

2010: A transcript of an impromptu Q&A with Google cofounder Sergey Brin on Google’s choice to head away China.

Nielsen: Bing Regains December’s Losses In January

2010: Bing’s January share worn out its tumble from December.

Yahoo Founders To Promote Up To five Million Shares

2010: Jerry Yang, the worn CEO, could be promoting 3 million shares and David Filo would promote as much as 2 million shares.

Google, Yahoo & Microsoft Unite On “Canonical Designate” To Decrease Duplicate Content Litter

2009: The beginning of the rel="canonical" link element. The hunt engines would use this as a tag, no longer as a directive.

Google Turns Off Radio Commercials

2009: Google Audio Commercials and Google Radio Automation wasn’t as a success as they hoped

Google Buys Paper Mill In Finland For New Records Center

2009: It price $51.7 million.

Google “My Tracks” Uses Android GPS To Steal Outdoors Efficiency

2009: It helped runners, skiers, bikers and diversified outside enthusiasts grab their routes and performance the utilization of the phone’s GPS chip.

Microsoft Continues Peeling Off Yahoo Search Abilities

2009: Yahoo executive Larry Heck could be working on Microsoft search.

Web Commercials Grow; Google Sees Tiny Decline

2008: IDC reported that overall Web promoting had grown 27% year over year to $25.5 billion in 2007.

Google Maps Provides Boulevard Look Photography For Loads of New Cities

2008: 30 cities had the aspect street views characteristic.

Mobile Musical Chairs: Google Befriends Nokia; Yahoo Snags T-Mobile Europe

2008: Yahoo seemed to accumulate modified Google as the search supplier for T-Mobile in Europe, while Google became a foremost search partner of Nokia.

Tech Companies Plod After Yahoo Staff In Wake Of Microsoft & Layoff News

2008: The businesses were searching for developers, mission managers, and key executives who could additionally accumulate wanted to leap ship forward of a that that which you can additionally imagine Yahoo-Microsoft merger and upcoming layoffs. Linked: Up up to now: Yahoo Layoffs Occurring Now

MSNbot 1.1: Are residing Search Implements A More Ambiance suitable Dash

2008: Microsoft offered changes to their Are residing Search crawler intended to lower bandwidth assets for the duration of the trot of a neighborhood.

Google Accused Of Profiting On Movie Piracy: Discussions Continue

2007: Google is intended to accumulate supported two internet sites that allegedly equipped pirated movies in share by an advert gain suggesting they affirm on phrases fancy “bootleg movie download.”

What Are Google Sitelinks?

2007: Many more folks were reporting seeing Google Sitelinks change.

Yahoo Indicators Mobile Advertisers; Google Partners With Vodafone On Maps, Are residing Search Mobile Leaving Beta

2007: A range of expected mobile bulletins forward of 3GSM World Congress.

Search Cherish Triangle: Wants Those Looking out For On

2007: We’ve by no system heard of a search engine promoting for those searching for one other search engine on a third search engine. Except now.

Ironically, You Need A Draw To Receive Google & Microsoft’s Windows Mobile Draw Apps

2007: It became as soon as a tremendous location.

Yahoo Plod For Mobile Goes “Gamma,” LG Partnership Announced

2007: It featured the flexibility for patrons to head searching out straight from maps and share oneSearch results, news articles and the carrier straight with company.

Microsoft, Google & Others To Build New Wi-fi Instrument?

2007: Used to be this a technique for these firms to give mobile services without needing to work with mobile carriers? Chooses Central Washington For New Records Center

2007: In connected news, it seemed fancy Google’s North Carolina deal became as soon as going to be reviewed by the Senate Finance Committee.

Past contributions from Search Engine Land’s Self-discipline Matter Consultants (SMEs)

These columns are a snapshot in time and accumulate no longer been updated since publishing, unless current. Opinions expressed in these articles are those of the creator and no longer essentially Search Engine Land.

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