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State of Digital Marketing Analytics in the Top 1000 Internet Retailers

This legend from Cardinal Path explores tendencies within the adoption of key applied sciences, offering insight into how retailers are maturing with appreciate to digital analytics — and the diagram main analytics distributors are faring in this key vertical.

“Remark of Digital Marketing Analytics within the Top a thousand Net Retailers” reports the utilization of core web analytics applied sciences and examines the occurrence of mark management systems (TMS) and testing, optimization and personalization tools. Additionally, it takes a first peek at files management platform (DMP) adoption and explores whether the analytics market is consolidating round a few tidy players.

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