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Spotify commits to brand safety for podcasts

Spotify has partnered with Integral Advert Science (IAS) to develop a mark security framework for podcasts. The technology would possibly be the first of it’s form throughout a digital landscape where security precautions currently exist for video, but now no longer audio.

The technology makes utilize of episode-level transcription technology to support advertisers exclude topics that don’t align with their mark. 

What Spotify says. In a blog post Spotify adds “As podcasts maintain grown from a distinct section to mainstream medium, so has the want for consistent, effectively-established mark security pointers and technology.” Podcast ad income surpassed $1 billion in 2021 and is forecast to nearly triple to more than $4 billion in 2024. 

Working out audio security. Spotify and IAS will launch efforts to support the audio industry note what tools and assets are wanted to declare mark security. They’ll additionally build reporting tools geared in direction of giving advertisers better transparency into where their classified ads are being heard.

The brand new technology will most likely be powered by Spotify’s first-event recordsdata and verified by IAS’ neutral diagnosis solutions – which adopt the Global Alliance for To blame Media’s (GARM) pointers. Spotify announced final year that they were the first audio companion to keep up for GARM, helping to define what mark security is for audio.

Doable timeline. There is now no longer this kind of thing as a word but on when the new security solutions will launch. You are going to be in a put of living to learn the announcement here.

Why we care. In a world of automation, advertisers crave alter. Spotify and IAS’ efforts purpose to form transparency into the platform and present security for brands, starting with third-event podcasts within the target market community

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About The Creator

Nicole Farley is an editor for Search Engine Land covering all things PPC. Besides to to being a Marine Corps extinct, she has an intensive background in digital marketing, an MBA and a penchant for correct crime, podcasts, travel, and snacks.