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Search Engine Journal’s Social Media Strategy


Where the rubber meets the road: A look at SEJ’s own social media strategy

Our mission statement at Search Engine Journal is “Helping marketers succeed by producing best-in-industry guides and information while cultivating a positive community.”

But with so many “best practice” articles out there, it can be difficult to distill what works best for you, your company, or your client. The best social media strategy must consider the context of industry, goals, and audience.

So, where to start?

Instead of producing yet another Social Media Guide, we have decided to reveal our own internal strategy we developed for SEJ. The following is a document, written by Debbie Miller and produced by Brent Csutoras and Jenise Henrikson, that was originally intended for internal use only. It discloses what we are doing on Twitter, Facebook, LinkedIn, Pinterest, and Instagram.

We have added some context, such as this introduction and a few pretty graphics, but the original content is mostly untouched. It looks very much the same as when Debbie presented it to our internal stakeholders in March 2014.

This internal guide covers more than just our goals, numbers, and best practices – we also detail why we are following these particular strategies and how we expect we will benefit.

We hope our audience will also benefit by our reveal of how we are “eating our own dog food” — that is, putting into practice the very tactics and strategies that we have been publishing for the last 10 years.