Schema.org vs Google Structured Data Rich Results

There’s a distinction between what you trace at Schema.org and what Google publishes at its Google Search developer paperwork for structured data rich results. The short distinction is that what Google publishes is what that you would be in a position to maybe potentially trace floor within the Google search results but what schema.org publishes you perchance could no longer.

Briefly, if the structured data is rarely any longer one of the significant dozens of structured data items listed in this gallery then you positively could no longer occupy a chance of revealing up with richer search results in Google Search. Which strategy in case you consume one thing that’s printed on Schema.org but that’s no longer listed on the Google developer situation then you positively could no longer make the most of the improved itemizing in Google Search. Shall we embrace, that you would be in a position to maybe no longer trace stars, opinions, carousel photos, and other styles of richened up search results.

John Mueller, a Search Indicate at Google, talked about this in a video hangout on Friday, January 15, 2021. He became answering the following question on the 49: 44 put into the video. The question became “In the schema.org websites, there are completely different suggestions for travel sector, equivalent to vacationer scoot, travel agency, or scoot. Are the schema kinds talked about above supported or connected for Google indexing and ranking? If no longer, what could be essentially the most appropriate structured data kind for a visit landing page?”

Does Google motivate schema.org?

Google supports a few of schema.org, but handiest those ingredients talked about within the Google developer guides. John Mueller of Google replied in ingredient but summed it up announcing “we motivate a subset of the performance, or the completely different styles of markup, from schema.org.” “And those are the issues that we might show within the hunt results,” he added “and the whole lot else is unquestionably form of, I develop no longer know, more admire a fine-to-occupy.”

Here is his full response:

So it be crucial to distinguish between form of the broader schema.org ecosystem, where there are a whole bunch completely different methods that that you would be in a position to maybe add structured data to particular person pages, and the Google facet of that, when it comes to Google Search.

So in specific, we motivate a subset of the performance, or the completely different styles of markup, from schema.org. And those are the issues that we might show within the hunt results. And the whole lot else is unquestionably form of, I develop no longer know, more admire a fine-to-occupy, or more admire one thing where that you would be in a position to maybe be including a chunk of of bit of extra data to your pages. But I could well no longer request to survey any alternate in search thanks to that. And I deem that refers to all three of those kinds in that sense.

So what I could well counsel doing goes to our Search Developer documentation, and taking a peek on the rich results kinds that now we occupy listed there, and trying to figure out which of those kinds draw to the form of content that you occupy got got, after which fashion of specializing in those kinds first so that you form of occupy the considered raise out form of nailed down and you form of know that, in case you employ time on that particular person form of markup, you occupy got a considered raise out in search.

After which, in case you desire to head further and provide extra data thru other schema.org kinds, that you would be in a position to maybe be welcome to manufacture that. I could well trusty retract, by default, that you will no longer trace any raise out in search at all. So there could be a puny sense of, wisely, we trace the pages a chunk of of bit higher with more styles of structured data on our page. But I could well no longer retract that that’s one thing that will occupy a considered raise out when it comes to ranking or higher visibility in search. So that’s form of the direction I could well shuffle there.

Here is the video embed so that that you would be in a position to maybe learn about it yourself:

Dialogue board discussion at YouTube Community.