Report: Google Home making gains on Alexa, Apple HomePod in 4th place
On a present day out to the Apple Retailer to accumulate my iPhone battery changed, I noticed that the HomePod used to be displayed off to the aspect, in an position of the retailer that didn’t present a lot consideration. I took it as a signal either that Apple had given up on the instrument or that there used to be very low consumer query.
Now, a file from Strategy Analytics states that Apple shipped roughly 600,000 HomePods at some level of Q1. By comparability, the same file effect sales of Amazon Alexa devices at around 4 million for the same length. Google House unit sales beget been about 2.5 million.
With out a doubt, these numbers are imprecise; nonetheless, they existing the relative dimension of every company’s market share. They also conceal that Google House is gaining on Amazon’s digital assistant.
Some financial analysts beget predicted that, whereas the HomePod has underperformed, Apple will level-headed exceed 2 million unit sales by the cease of the year. That might attain staunch if the instrument continues to sell 600,000 or more fashions each quarter for the rest of the year.
By year-cease, Apple would beget sold roughly 2.4 million fashions. Due to the $349-per-unit label sign, that will level-headed be an $800 million industry for the company. There beget also been rumors of a decrease-priced mannequin from Apple in time for the vacations — a HomePod mini or equal.
Earlier recordsdata from Prick Intelligence showed the following Q1 US beautiful speaker market share estimates:
- Alexa devices: seventy three p.c
- Google House: 14 p.c
- Apple HomePod: 10 p.c
- Sonos One (running Alexa): 2 p.c
The 2 biggest complications HomePod faces are connected to cost and perceptions of inferiority. While it is more dear than most of its opponents, it’s now not sinful. However, it does lack some aspects Alexa and Google House hold (e.g., toughen for zero.33-occasion song services), and it doesn’t beget the same fluctuate as Google House (e.g., total recordsdata and calendaring efficiency).
About The Author
Greg Advantageous is a Contributing Editor at Search Engine Land. He writes a private blog, Screenwerk, about connecting the dots between digital media and staunch-world consumer behavior. He’s also VP of Strategy and Insights for the Local Search Association. Apply him on Twitter or receive him at Google+.
