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Quora unveils new Promoted Answers ad unit

Quora unveiled a brand new native ad unit Tuesday known as Promoted Answers, which provides marketers the different to promote natural content posted on the positioning by themselves or others. That comprises a question, a part of an answer and a link that takes the users to the fleshy answer, a Promoted Answers ad will also be centered in the full a linked techniques as other units on the platform.

Though all of Quora’s ad units mimic the discover of the positioning and are in most cases known as “native,” Promoted Answers is Quora’s first ad layout that promotes natural content, in an identical vogue to Twitter’s Promoted Tweets or Facebook’s Promoted Posts.

Here’s the ad advent interface for advertisers using Promoted Answers.

Why it matters

In a blog post asserting the launch, Quora said that this ad unit extends the reach that many companies are already getting through answers organically.

Though brands can promote any answer they need, the layout lends itself to answers that demonstrate concept management. Quora says that advertisers are already seeing success with the new layout, adding that consumer DuckDuckGo’s promoted answers had been seen over 200 times bigger than their non-promoted content — garnering them millions of views.

“The layout provides a flexible canvas to share detailed info about your product or provider that goes beyond the characters allowed in current ad copy and helps to facilitate engagement through upvotes, feedback, and follows,” Ryan Browne, director of product management at Quora, said in the blog post. “If Quora users are already discussing your industry, Promoted Answers are a colossal system to affix the conversation surrounding your tag.”

What else it is advisable to know

  • Quora has been progressively rolling out enhancements to its ad platform since launching in 2017.
  • Quora claims an target audience of larger than 300 million month-to-month irregular guests, rivaling Twitter and Pinterest.
  • To advertise an answer, get began right here.

This article before everything seemed on Advertising and marketing Land. 


About The Author

Robin Kurzer began her profession as a each day newspaper reporter in Milford, Connecticut. She then made her ticket on the advertising and marketing world in Chicago at companies comparable to Tribal DDB and Razorfish, creating award-winning work for so a lot of important brands. For the past seven years, she’s worked as a freelance writer and communications professional across a range of industry sectors.