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Olaf Kopp

Olaf Kopp

Olaf Kopp is an net online affiliate marketing professional with over 15 years of experience in Google Adverts, SEO and content marketing. He’s the co-founder, chief enterprise pattern officer and head of SEO at the German net online affiliate marketing agency Aufgesang GmbH. Olaf Kopp is an author, podcaster and internationally recognized industry expert for semantic SEO, E-A-T, content marketing ideas, customer trail management and digital ticket building. He’s co-organizer of the PPC-Occasion SEAcamp and host of the podcasts OM Cafe and Content-Kompass (German language).


Authority management: A brand new discipline within the era of SGE and E-E-A-T

The recent changes in SEO name for a brand new space of initiatives, abilities and roles. Here’s a brand new capacity marketing discipline to rob into story.

| Jul 4, 2023 at 2:00 am ET


How Google could additionally merely title and review authors by strategy of E-E-A-T

Study how Google can doubtlessly review content objects by strategy of their authors’ experience, experience, authoritativeness and trustworthiness.

| Apr 17, 2023 at 9:00 am ET


The strategy to improve E-A-T for net sites and entities

E-A-T impacts many areas in Google’s ranking algorithms. Study methods to place yourself as an authority, authoritative and staunch entity.

| Nov 29, 2022 at 6:00 am ET


What’s semantic search: A deep dive into entity-based entirely search

Semantics = view of meaning, but most elaborate semantic search with a highlight on intent. “Which intention” is just not corresponding to “procedure.” Study more.

| Sep 29, 2022 at 6:00 am ET


Google’s priceless content change: A vital recap

The widely lined algorithm change accomplished rolling out, but the best bang never came about. Here is how SEOs can care for the aftermath.

| Sep 14, 2022 at 6:00 am ET


How Google makes deliver of NLP to higher perceive search queries, content

Study the function that natural language processing plays in making Google search even more semantic and context-based entirely.

| Aug 23, 2022 at 6:00 am ET


The strategy to make deliver of 12 micro intents for SEO and content trail mapping

Analyzing the SERPs for these micro intents will dispute you the strategy to make the factual content that a searcher would possibly perchance perchance well wish to search out.

| Jul 18, 2022 at 6:00 am ET


How Google creates info panels

The affect of the Data Graph is increasing fast and has to be included in your SEO strategy.

| Jun 27, 2022 at 6:00 am ET


Entities and E-A-T: The function of entities in authority and have faith

Study the relationship between entities and experience, authority and have faith, or E-A-T review of authors, publishers and corporations.

| Could 13, 2022 at 6:00 am ET


Google MUM change: What can SEOs quiz within the damage?

Is MUM Google’s next step in direction of turning correct into a purely semantic search engine? Study what MUM could mean for the intention in which forward for SEO.

| Apr 15, 2022 at 6:00 am ET


14 methods Google could additionally merely review E-A-T

Study about some capacity signals Google could additionally merely be the usage of to gauge whether your content and ticket has stable E-A-T.

| Mar 18, 2022 at 6:00 am ET