Official: Google Continuous Scroll Now On Desktop Search

Google has officially introduced the continuous scroll feature from the cell search outcomes to the desktop search outcomes. Google has been attempting out this for some time after bringing it to cell in October 2021, and now it is some distance dwell within the US English search outcomes.

Right here is a GIF of it in circulation:

Google has been attempting out limitless or continuous scroll on the desktop search outcomes for some time, and typically. As a reminder, Google launched continuous scroll for cell search final October. Google has also examined limitless scroll on desktop eye for many many many years. Again, we accept as true with seen Google test this endless cases, as some distance assist as 2015 and even assist to 2011. So it is some distance no longer gorgeous to explore this roll out.

Brodie Clark noticed this rollout final week and posed about it on Twitter on the opposite hand it was no longer “entirely” rolled out except this week and unruffled is gradually rolling out.

Google instant me “we’re bringing continuous scrolling to desktop so that which you’ll proceed to explore more well-behaved search outcomes with fewer clicks. It’s now even more uncomplicated to earn impressed with more knowledge at your fingertips.” “Now, if you scroll down you’ll proceed to search out relevant outcomes in notify that which you’ll ogle new ideas. If you attain the bottom of a search outcomes page, as much as six pages of outcomes will seemingly be routinely proven except you seek a “More outcomes” button if you happen to opt to proceed extra,” Google added.

Also, what this means for Google Ads:

Hi Julie, Yes, this text captures the impact that limitless scroll can accept as true with on desktop as successfully https://t.co/EGoCrZq4lF

— AdsLiaison (@adsliaison) December 5, 2022

Dialogue board dialogue at Twitter.