Nicole Farley
Nicole Farley is the founding father of Web Sprout, an inbound advertising agency. She previously changed into once PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. As properly as to being a Marine Corps aged, she has an intensive background in digital advertising, an MBA and a penchant for factual crime, podcasts, travel, and snacks.
Twitter’s U.S. ad earnings drops 59%
Essential advertisers accept as true with abandoned or diminished their spending on the platform. Can new Twitter CEO Linda Yaccarino turn issues spherical?
Nicole Farley | Jun 5, 2023 at 3:04 pm ET
Google modifies browsing ads insurance policies to enhance transparency
The adjustments to the YouTube Browsing ad and Discovery merchandise ad requirements goal to make clear insurance policies and enforcement procedures.
Nicole Farley | Can also 31, 2023 at 10:52 am ET
Google Chrome will soon add 6 relevance and size APIs
These enhancements are designed to provide a more realistic preview of the digital panorama with out the presence of third-occasion cookies.
Nicole Farley | Can also 18, 2023 at 1:forty five pm ET
Google Analytics 4 viewers builder will get a refresh
GA4 has added new dimensions and metrics, more tough manipulation of tournament cost and tournament count, and matching between dates.
Nicole Farley | Can also 18, 2023 at 12:03 pm ET
Microsoft Selling launches chat API to monetize AI chat
The ads for chat API will enable partners to serve ads on chat platforms from Microsoft as properly as diversified firms.
Nicole Farley | Can also 8, 2023 at 8:00 am ET
Instagram has rebranded content ads to partnership ads
The partnership ads present advertisers with a more ideal and cost-efficient methodology to reaching audiences.
Nicole Farley | Can also 5, 2023 at 12:47 pm ET
TikTok’s new ad product gives publishers 50% stake
The program permits an elite physique of workers of creators to accept half the earnings from video ads that seem perfect after their TikTok posts.
Nicole Farley | Can also 3, 2023 at 2:08 pm ET
YouTube has a new interface, and never everyone appears to be brooding about it
The experiment is easiest on hand to a handful of oldsters for the time being.
Nicole Farley | Can also 3, 2023 at 11:27 am ET
GA4 personalized funnel reviews are here
The characterize can enable you put steps within the funnel that need improvement.
Nicole Farley | Can also 3, 2023 at 10:06 am ET
3 new Fb Reels aspects
New personalization controls consist of letting you customise what it’s good to to glimpse more or much less of so the videos you know are more linked to you.
Nicole Farley | Can also 2, 2023 at 12:04 pm ET
Roku streaming collaboration and 5 diversified Microsoft Commercials updates for Can also
The brand new advancements consist of Roku collaboration, streamlined video administration, code-free conversion targets, and expanded language fortify.
Nicole Farley | Can also 2, 2023 at 10:32 am ET
New replace to Meta Commercials intention concentrating on
Meta quietly rolled out the exchange with out making any announcements.
Nicole Farley | Can also 1, 2023 at 1:39 pm ET
Google expands media buying with true-time bidding integrations
The integrations are intended to learn advertisers in changing into more competitive when concentrating on new audiences interior apps.
Nicole Farley | Can also 1, 2023 at 12:08 pm ET
3 new enhancements for YouTube Shorts
The brand new aspects are being launched on the IABFronts convention this week.
Nicole Farley | Can also 1, 2023 at 11:38 am ET
Pinterest and Amazon physique of workers up for multi-year ads partnership
The partnership would perhaps be a multi-quarter implementation, which would perhaps commence rolling out later in 2023.
Nicole Farley | Apr 27, 2023 at 5:39 pm ET
Google UA historic recordsdata would perhaps be on hand till July 1, 2024
Turndown would perhaps be the identical date for current and 360 properties.
Nicole Farley | Apr 27, 2023 at 5:24 pm ET
New replace to Google’s Abominable services or merchandise policy
Violations would perhaps be issued, no much less than 7 days, earlier than any suspension of your legend.
Nicole Farley | Apr 27, 2023 at 5:05 pm ET
5 new adjustments to the Google Commercials API
The revised client libraries and code examples would perhaps be made on hand by Google subsequent week.
Nicole Farley | Apr 27, 2023 at 10:47 am ET
Meta’s ad earnings up 4% in Q1
Day after day users amplify 4% too.
Nicole Farley | Apr 26, 2023 at 5:09 pm ET
TikTok Store launches in Beta
TikTok subscribers would perhaps be notified of the brand new beta program by capability of email.
Nicole Farley | Apr 26, 2023 at 1:47 pm ET
Google Commercials is checking out a gold verification badge
Though Google has now not but launched a recount, the brand new badges are seemingly in checking out share.
Nicole Farley | Apr 26, 2023 at 10:43 am ET
Google search earnings rises 2%, limited dip in complete ad earnings
YouTube earnings also fell nearly 3% YoY.
Nicole Farley | Apr 25, 2023 at 5:24 pm ET
Google Commercials errors and disorders reported
Google is investigating the most modern disorders and should characterize advantage with an replace “quickly.”
Nicole Farley | Apr 25, 2023 at 11:25 am ET
A catastrophic Meta computer virus caused overspending, higher-than-average CPA’s
A first-rate outage took advertisers by surprise on Sunday with ad spends and CPA’s reaching 4x or more.
Nicole Farley | Apr 25, 2023 at 10:40 am ET
Recount unveils 3 new aspects to remodel person trip and boost engagement
The brand new aspects simplify discovering businesses tailored to users’ wants and promote treasured content contributions.
Nicole Farley | Apr 25, 2023 at 7:00 am ET
Google announces new validations for ad legend names
Legend names with URL’s will no longer be accredited.
Nicole Farley | Apr 24, 2023 at 11:38 am ET
Twitter introduces the most valuable verification for advertisers
As Twitter’s oldschool blue check stamp machine reaches its conclusion, the social media platform’s newly launched paid verification route of is causing pretty the chaos.
Nicole Farley | Apr 21, 2023 at 9:19 am ET
4 new Google Analytics 4 House page aspects
Google has added a new welcome tutorial, made adjustments to the Urged for you share and more.
Nicole Farley | Apr 20, 2023 at 10:34 am ET
Generative AI coming soon to Google Commercials
The AI will generate ads by remixing creative content (photos, videos, text) to focal point on particular audiences and meet advertising campaign dreams.
Nicole Farley | Apr 20, 2023 at 9:46 am ET
Microsoft has dropped Twitter from its ad platform
Sayonara, Twitter. No person wishes to pay for your high-priced API.
Nicole Farley | Apr 19, 2023 at 5:forty five pm ET
Amazon layoffs hit its advertising unit
The layoffs are section of the previously launched job cuts that are expected to accept as true with an impact on 9,000 workers.
Nicole Farley | Apr 19, 2023 at 1:56 pm ET
Safari tightens grip on third-occasion interactions
Advertisers say the exchange creates just a few blind spots and just a few needless complications.
Nicole Farley | Apr 19, 2023 at 12:42 pm ET
Instagram now permits up to 5 “links in bio”
To command the feature, tap “Edit profile,” then “Links,” then “Add eternal link.” Possibilities are you’ll presumably perhaps be in a build to then scramble and fall the links within the uncover you need them to appear.
Nicole Farley | Apr 18, 2023 at 12:35 pm ET
9 more states join federal antitrust lawsuit against Google
The Biden administration has sought to toughen antitrust enforcement. Alongside the Google lawsuit, additionally it is difficult a pair of proposed mergers.
Nicole Farley | Apr 18, 2023 at 11:05 am ET
Google’s passion-essentially essentially based ad experiments point to ad spend, click-by rates down a little
Within the first quarter of 2023, a gaze assessed the performance of passion-essentially essentially based audiences the utilization of a combination of privacy-conserving signals.
Nicole Farley | Apr 18, 2023 at 10:34 am ET
Google implements a new GA4 fractional, inappropriate-channel web conversions feature
The brand new monitoring enhancement could result in additional staunch measurements and improved optimization.
Nicole Farley | Apr 18, 2023 at 9:54 am ET
Google investigating Merchant Center ad disapprovals
It is unclear if the problem is thanks to a glitch, but Google is calling into it. There could be now not any ETA for a repair.
Nicole Farley | Apr 17, 2023 at 3:40 pm ET
Canadian advertisers now accept as true with bag admission to to Google automobile ads
The provision of automobile ads will lengthen to additional nations at a future date.
Nicole Farley | Apr 17, 2023 at 11:35 am ET
Reddit is updating its gender identity and ads insurance policies
Reddit will ship deepest messages to redditors that previously equipped their gender to smash users attentive to this replace.
Nicole Farley | Apr 17, 2023 at 10:37 am ET
Advertisers unhurried to return to Twitter despite Musk’s claims
“An emailed inquire of for commentary to Twitter, which no longer has a communications physique of workers, returned an automatic acknowledge with a poop emoji.”
Nicole Farley | Apr 14, 2023 at 2:07 pm ET
