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Nicole Farley

Nicole Farley is an editor for Search Engine Land overlaying all things PPC. As neatly as to being a Marine Corps primitive, she has an intensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.


Warby Parker dodges 1-800 Contacts lawsuit over search results, net residing

Warby Parker, 1-800 Contacts perform no longer appreciate see to see on branded key phrase search results and federal courts ruling.

| Jun 29, 2022 at 3: 35 pm ET


FCC tells Google, Apple to envision TikTok

The social media app is once again in hot water as bigger than 80 internal conferences existing that user info has been breached.

| Jun 29, 2022 at 12: 14 pm ET


Facebook checking out new sidebar, channels for groups

The new aspects function to present it more straightforward for customers to get and take part in neighborhood discussions, events, and experiences.

| Jun 28, 2022 at 4: 09 pm ET


Leveraging automatic bidding solutions for maximum PPC performance

Be taught the map in which Google’s automatic marketing campaign forms can even be leveraged and the methodology you could take into legend checking out each to garner maximum results.

| Jun 28, 2022 at 12: 33 pm ET


TikTok introduces Attribution Manager with flexible dwelling windows

Advertisers would possibly perchance absorb the flexibility to decide out longer dwelling windows which is doubtless to be more essentially based on their conversion targets.

| Jun 27, 2022 at 6: 25 pm ET


TikTok commits to updating ad insurance policies to greater align with EU principles

The social media platform has made most basic improvements to security over the final year, but they mute absorb an extended methodology to switch.

| Jun 23, 2022 at 12: 51 pm ET


Twitter launching Branded Likes

The custom emojis had been previously handiest available to sizable brands paying a top class.

| Jun 23, 2022 at 11: 48 am ET


Twitter launches Marketing campaign Planner

Twitter started checking out the diagram in 2021 and has now rolled it out to all managed advertisers.

| Jun 23, 2022 at 10: 18 am ET


NBCUniversal, Google competing to assist Netflix carry ad-essentially based likelihood

Exclusivity and data sharing are one of the most basic issues Netflix is examining for a decrease priced ad-supported partnership.

| Jun 23, 2022 at 9: 01 am ET


Microsoft launches Cash assist promotions for product ads

The new program targets to amplify clicks and conversions for online outlets – but at what value?

| Jun 22, 2022 at 7: 05 am ET


HUD settlement changes the methodology Meta delivers housing ads

Meta’s guilty AI methodology advertisers would possibly perchance absorb a harder time concentrating on sure interests and demographics for housing ads.

| Jun 21, 2022 at 6: 02 pm ET


Meta introducing new monetization tools for creators on Facebook and Instagram

Competing for creators’ consideration, Meta is rolling out extra tools and updates taking into legend extra monetization on its platforms.

| Jun 21, 2022 at 1: 17 pm ET


Google increases Local Search Ads overview necessities

Some US alternate categories could appreciate their Local Search Ads disabled unless they meet the new requirement.

| Jun 21, 2022 at 11: 15 am ET


Google attentive to Efficiency Max Product Checklist tab date comparison computer virus

The computer virus doesn’t existing any info even as you are trying and evaluation date ranges.

| Jun 21, 2022 at 10: 20 am ET


Spotify commits to price security for podcasts

Right here’s Spotify’s most as much as date are attempting at conserving the platform a win atmosphere for creators, listeners and advertisers.

| Jun 17, 2022 at 11: 04 am ET


Pinterest introduces Belief ads and paid partnership tools

The new aspects are aimed in the direction of helping brands and creators reach buyers by artistic images and videos.

| Jun 17, 2022 at 9: 25 am ET


Microsoft to implement advertiser identification verification

The most as much as date effort targets to guard searchers, publishers, and advertisers from rising threats and attack vectors in a timely maner.

| Jun 16, 2022 at 7: 05 am ET


Search marketers agree: automation the least favorite fragment of PPC

We asked and also you answered. Automation and lack of transparency ring in at #1. Enhance and clients are a shut 2nd.

| Jun 15, 2022 at 3: 01 pm ET


Apple’s ad alternate could reach $6 billion by 2025

Early projections by analysts place the tech monumental “in a correct space to envision supreme thing relating to the booming cellular marketing market.”

| Jun 15, 2022 at 12: 38 pm ET


How to get the balance between creativity and automation in PPC

Right here’s the methodology you can be in a location to employ the potent aggregate of human enter and machine learning to perform a hit PPC campaigns.

| Jun 15, 2022 at 11: 35 am ET