Nicole Farley
Nicole Farley is an editor for Search Engine Land overlaying all things PPC. As neatly as to being a Marine Corps primitive, she has an intensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.
PPC
Warby Parker dodges 1-800 Contacts lawsuit over search results, net residing
Warby Parker, 1-800 Contacts perform no longer appreciate see to see on branded key phrase search results and federal courts ruling.
Nicole Farley | Jun 29, 2022 at 3: 35 pm ET
Social
FCC tells Google, Apple to envision TikTok
The social media app is once again in hot water as bigger than 80 internal conferences existing that user info has been breached.
Nicole Farley | Jun 29, 2022 at 12: 14 pm ET
Facebook checking out new sidebar, channels for groups
The new aspects function to present it more straightforward for customers to get and take part in neighborhood discussions, events, and experiences.
Nicole Farley | Jun 28, 2022 at 4: 09 pm ET
PPC
Leveraging automatic bidding solutions for maximum PPC performance
Be taught the map in which Google’s automatic marketing campaign forms can even be leveraged and the methodology you could take into legend checking out each to garner maximum results.
Nicole Farley | Jun 28, 2022 at 12: 33 pm ET
TikTok
TikTok introduces Attribution Manager with flexible dwelling windows
Advertisers would possibly perchance absorb the flexibility to decide out longer dwelling windows which is doubtless to be more essentially based on their conversion targets.
Nicole Farley | Jun 27, 2022 at 6: 25 pm ET
TikTok
TikTok commits to updating ad insurance policies to greater align with EU principles
The social media platform has made most basic improvements to security over the final year, but they mute absorb an extended methodology to switch.
Nicole Farley | Jun 23, 2022 at 12: 51 pm ET
Twitter launching Branded Likes
The custom emojis had been previously handiest available to sizable brands paying a top class.
Nicole Farley | Jun 23, 2022 at 11: 48 am ET
Twitter launches Marketing campaign Planner
Twitter started checking out the diagram in 2021 and has now rolled it out to all managed advertisers.
Nicole Farley | Jun 23, 2022 at 10: 18 am ET
NBCUniversal, Google competing to assist Netflix carry ad-essentially based likelihood
Exclusivity and data sharing are one of the most basic issues Netflix is examining for a decrease priced ad-supported partnership.
Nicole Farley | Jun 23, 2022 at 9: 01 am ET
Microsoft
Microsoft launches Cash assist promotions for product ads
The new program targets to amplify clicks and conversions for online outlets – but at what value?
Nicole Farley | Jun 22, 2022 at 7: 05 am ET
HUD settlement changes the methodology Meta delivers housing ads
Meta’s guilty AI methodology advertisers would possibly perchance absorb a harder time concentrating on sure interests and demographics for housing ads.
Nicole Farley | Jun 21, 2022 at 6: 02 pm ET
Meta introducing new monetization tools for creators on Facebook and Instagram
Competing for creators’ consideration, Meta is rolling out extra tools and updates taking into legend extra monetization on its platforms.
Nicole Farley | Jun 21, 2022 at 1: 17 pm ET
Google increases Local Search Ads overview necessities
Some US alternate categories could appreciate their Local Search Ads disabled unless they meet the new requirement.
Nicole Farley | Jun 21, 2022 at 11: 15 am ET
Google attentive to Efficiency Max Product Checklist tab date comparison computer virus
The computer virus doesn’t existing any info even as you are trying and evaluation date ranges.
Nicole Farley | Jun 21, 2022 at 10: 20 am ET
PPC
Spotify commits to price security for podcasts
Right here’s Spotify’s most as much as date are attempting at conserving the platform a win atmosphere for creators, listeners and advertisers.
Nicole Farley | Jun 17, 2022 at 11: 04 am ET
Pinterest introduces Belief ads and paid partnership tools
The new aspects are aimed in the direction of helping brands and creators reach buyers by artistic images and videos.
Nicole Farley | Jun 17, 2022 at 9: 25 am ET
PPC
Microsoft to implement advertiser identification verification
The most as much as date effort targets to guard searchers, publishers, and advertisers from rising threats and attack vectors in a timely maner.
Nicole Farley | Jun 16, 2022 at 7: 05 am ET
PPC
Search marketers agree: automation the least favorite fragment of PPC
We asked and also you answered. Automation and lack of transparency ring in at #1. Enhance and clients are a shut 2nd.
Nicole Farley | Jun 15, 2022 at 3: 01 pm ET
Apple
Apple’s ad alternate could reach $6 billion by 2025
Early projections by analysts place the tech monumental “in a correct space to envision supreme thing relating to the booming cellular marketing market.”
Nicole Farley | Jun 15, 2022 at 12: 38 pm ET
PPC
How to get the balance between creativity and automation in PPC
Right here’s the methodology you can be in a location to employ the potent aggregate of human enter and machine learning to perform a hit PPC campaigns.
Nicole Farley | Jun 15, 2022 at 11: 35 am ET
