Is Google Search Rewriting More Titles Again?

Some SEOs are seeing Google rewrite more of their titles to something shorter and most definitely much less descriptive than they would buy to display in the Google search results.

Lily Ray posted on Twitter announcing “Seems Google has honest currently gotten a ways more aggressive with re-writing and shortening the natural title link in the SERP. This entails loads of its hold pages.” Eric Wu adopted up posting, “In a most up-to-date slight sample, I seen 70% of ‘Page 1’ and 85% of the ‘Top 3’ results had been re-written. Plus in the cases of the re-write, 60% of the time Google is merely eliminating the branding from the title.”

In a most up-to-date slight sample, I seen 70% of ‘Page 1’ and 85% of the ‘Top 3’ results had been re-written

Plus in the cases of the re-write, 60% of the time Google is merely eliminating the branding from the title

— Eric Wu (@eywu) April 24, 2023

For some history on Google changing titles, support in August 2021, SEOs began to watch Google commerce titles and then confirmed the commerce weeks later and Google explained why it made the commerce. Some idea the title modifications had been higher, some did not.

Then a month or so later, Google lowered how on the total they changed the titles, where the title parts are ancient spherical 87% of the time, rather than spherical 80% from earlier than.

So did Google tweak this over again, this week?

Upright a original, Google changing your title is not a model of contaminated quality.

Discussion board discussion at Twitter.