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IBAW presents High-Powered B2B Digital Marketing

IBAW presents High-Powered B2B Digital Marketing

The Independent Business Association of Wisconsin (IBAW) hosts a breakfast meeting on Friday, July 21st, 7 – 9:00 am, at the Wisconsin Club, 900 W Wisconsin Avenue, Milwaukee, Wis. The presentation is “High Powered B2B Digital Marketing” featuring  Lori Highby, president of Keystone Click. A plated breakfast is served.

National speaker, Lori Highby, is president of Keystone Click, a Milwaukee digital marketing firm. She’ll share ideas and secrets of using social media to build your brand and generate leads. How business, and particularly manufacturing, can use social media and digital marketing to build brand awareness and generate leads.

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Steve Kohlmann, Executive Director of IBAW, said, “Lori will share the insights and tactical strategies her agency executes for their clients. Takeaways will include how to source content your target customers want and will engage with, understanding how the B2B buying process has evolved in the digital space, and how you can be part of that process.” To register for the July 21st program, go to

Lori Highby said, “I’m excited to be presenting to IBAW on July 21st because there are so many great opportunities to market your business online, and today it seems more overwhelming than beneficial. My goal is to help clear the air on the benefits of digital marketing and help business owners and leaders feel less stressed and more empowered to continue growing by using the web.”

SOURCE: BizTimes