To build credibility, some entrepreneurs are turning to a group of editors to create a profile page on the crowd-sourced encyclopedia.
Three years after launching an online magazine for young entrepreneurs called Foundr, Nathan Chan decided it needed a Wikipedia page. “Any legitimate brand has one,” he says. “All our competitors have pages.” There were just two problems. Wikipedia strongly discourages people from creating their own pages. And the site’s five-million-plus articles are largely created by 200,000-some volunteer editors, and it’s unlikely one of them would suddenly take an interest in a small startup and build a page themselves.