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Google, the EU, and Comparative Shopping Services

Within the European Union, it’s been a difficult twelve months for Google. But for every cloud, a silver lining. Mounting stress (and a file ravishing from the EU for being anticompetitive) has precipitated an sudden, transient boon for outlets.

Chanced on to desire its have services on the most significant search outcomes page (SERP), Google responded with lower CPCs – and rebates – to licensed advertisers who utilize its new Comparison Browsing layout.

That said, the scheme carries most significant risks. Minefields are in every single effect of residing.

From scarce info points to rampant snort inflation: outlets should be cautious. Join Andreas Reiffen from Crealytics as he explains properly enlighten up a Comparison Browsing Services program to withhold away from these pitfalls and maximize the chance given to EU advertisers.

Register this day for “Google, the EU, and Comparative Browsing Services: Minefields (and Different) All around the effect!” produced by Digital Advertising Depot and sponsored by Crealytics.

About The Writer

Digital Advertising Depot is a handy resource center for digital advertising and marketing ideas and ways. We provide hosted white papers and E-Books, customary study, and webcasts on digital advertising and marketing topics — from advertising and marketing to analytics, SEO and PPC advertising and marketing campaign administration tools to social media administration instrument, e-commerce to e mail advertising and marketing, and mighty more about web advertising and marketing. Digital Advertising Depot is a division of Third Door Media, writer of Search Engine Land and Advertising Land, and producer of the conference sequence Search Advertising Expo and MarTech. Visit us at