John Mueller from Google said on Twitter that “Reciprocal links are now now not necessarily irascible.” But he did warn that Google is correct at discovering “link schemes & the same games which will most definitely be most regularly performed in that online page online.”
Right here is the tweet:
Now, what goes to happen is that you just’ve 50% of SEOs say that Google has no authorized doing reciprocal links. The varied half of will say no, reciprocal links are now now not.
Right here’s what the Google link schemes page says on this:
(1) Buying for or selling links that circulation PageRank. This contains exchanging money for links, or posts that possess links; exchanging items or services for links; or sending someone a “free” product in swap for them writing about it and including a link.
(2) Crude link exchanges (“Link to me and I may link to you”) or associate pages completely for the sake of disagreeable-linking.
So that should be reasonably more definite?
Forum discussion at Twitter.