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Google Partner Search, Insights & Leads Going Away In April 2018

Google sent emails to their Google Partners that changes are happening in April 2018. Specifically, Google is killing off some important features for Google Partners including dropping Google Partner Search, the Leads section and the Insights feature. Google has a document describing the changes.

Google says these changes are because of the new AdWords experience going live fully soon. Here is a screen shot of the email notice:

Google Partner Search Being Killed Off

Potential customers and prospects will no longer be able to search for you in the Google Partner portal. The search feature is going away April 2018. Google said If you’re a company admin in Google Partners, you’ve also been able to list your company’s information in Google Partner Search. When this feature is removed, the following will no longer be available:

  • Google Partner Search entry page
  • Search results
  • Search filters and navigation elements, such as the agency search bar on the company profile page
  • Search views, Profile views, and Lead inquiries in the Analytics tab of your My company page
  • Company profile pages will stay live, and you’ll still be able to link to your company’s public profile page from your company’s Partner or Premier Partner badge image.

Here is a screen shot:

click for full size


All Google Partners users had access to Insights. After Insights is removed, you will no longer be able to find documents that were previously in the Insights section. To find our e-learning courses, exams and certifications, visit Academy for Ads. For market insights and trends, check Think with Google.


If you’re a company admin in Google Partners, you’ve had access to Leads. When we remove the Leads feature, you’ll no longer be able to contact the advertiser from the Leads page in the Partners portal or change the status of a lead, and you’ll no longer have access to the Analytics tab in your My company page. However, you’ll still see contact information for any previous leads.

Forum discussion at Twitter.