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Google Merchant Center Tests New Checkout Button

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Google is sending out emails to about a on Google Provider provider Center asking them in the occasion that they must beta test a new call-to-action button to send searchers who’re willing to buy on to your checkout page, as an different of the product page.

The email says, “join purchasers on to your checkout.” “Give willing-to-buy customers the chance to land on to your checkout. A brand new pilot from Google has helped develop conversions and gross sales for taking part merchants.”

Here’s a screenshot of that email that Menachem Ani from JTX Team sent me:

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Google had a characteristic esteem this help in 2011 with Google Checkout which it dropped.

Nicola Agius at Search Engine Land outlined, “Advertisers must be clear the URL template they must use has placeholder product files parameters for specifying the product ID to boot as any different parameters. This is to be clear that that customers are taken to the correct checkout page. At this time, Google can serve a maximum of 5 parameters interior a URL template.”

The URL template involves ID attribute, now not compulsory dimension attribute and now not compulsory color attribute.

Let me know at the same time as you occur to seem these checkout buttons dispute up please.

Forum discussion at Twitter.