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Google Lens improvements ready visual search and AR for mainstream adoption

Google Lens, the company’s visual search tool, used to be announced closing year at I/O for Google’s Pixel gadgets and later rolled out for iOS and diverse Android gadgets, awkwardly by the photos app. It is doubtless you’ll per chance presumably eliminate a listing after which bustle Lens in opposition to the listing reasonably than by the digicam in accurate time.

This year at Google I/O, Lens’ distribution is increasing to a selection of recent gadgets and straight by the digicam app as supposed. The company furthermore announced some updates:

  • Lens can analyze text and present explanatory photos or background recordsdata. Google points out that this entails semantic belief of which scheme and context of words and phrases.
  • Lens will now point to you lookalikes. You look sneakers you devour or furniture out within the enviornment; Lens will assemble extra facts about that merchandise (assuming recognition) nonetheless can now furthermore point to you lookalikes (look below).
  • Google furthermore says that Lens now works in accurate time “lawful by pointing your digicam.”


In a connected vein, Google Maps now has new Lens-devour aspects. You can spend the digicam in navigation for improved walking directions and facts about places. The equal computer imaginative and prescient and machine discovering out applied sciences are at the reduction of those aspects in Lens and Maps, moreover to a new app for the visually impaired known as Lookout.

In conjunction with Apple’s ARKit, what all this form is that augmented actuality is poised to hotfoot mainstream, whereas virtual actuality appears to be like to be extra and additional devour a profitable vertical or niche application.

About The Author

Greg Reliable is a Contributing Editor at Search Engine Land. He writes a non-public blog, Screenwerk, about connecting the dots between digital media and accurate-world user habits. He is furthermore VP of Strategy and Insights for the Local Search Association. Prepare him on Twitter or catch him at Google+.