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Google launches new design for hotel search results

Google is rolling out a new form for the hotel search results after you ogle hotel listings and click into the hotel interface from web search.

The new form makes use of a grid and card interface that exhibits hotel playing cards sorted by your search filter. You can further filter down the quest results on the plot by zooming in and/or dragging the plot round. It’s most likely you’ll presumably even additionally switch your date vary, price ranges, review ranges and more, as effectively as specify which amenities are required and more.

New imprint: Right here’s a camouflage shot of the quest results landing page for the new form:

Outdated form: Right here’s what this page regarded indulge in support in 2015:

Deeper pages: Right here is what occurs in case you click into a particular hotel listing:

Outdated form assessments: Google has been attempting out this for the past several months as Sergey Alakov said and here are a couple of those assessments we’ve seen earlier:

Why it matters? For folks that are a hotel provider, the form switch to hotel search ends in Google could affect your bookings. Rob an admire on the switch, how your bookings and traffic switch with it and make any primary tweaks to pork up your traffic from Google search.

About The Writer

Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a most widespread search blog on SEM issues.