Google Issued Credits For Shopping Ads CPC Bug
Consider the Google Ads malicious program where CPC, price per click, costs soared out of control on a Friday night time? Successfully, about two weeks later, Google began to problem credit to those accounts that were impacted by the malicious program.
As a reminder, On Friday night time, starting on November 12th at 6pm PST, lasting till Saturday, November 13th at 3am PST – there used to be a confirmed malicious program with Google Browsing Ads. Google said “The Google Ads machine encountered an surprising problem between 6pm PST on Friday Nov 12 – 3am PST Saturday, Nov 13 that affected Browsing Ads. We identified and mounted the difficulty. The total lot is working as anticipated now.”
Two weeks later, Google began to problem credit and refunds. Here is an email Kirk Williams got from Google exhibiting the credit quiz, that he shared on Twitter. It says a “credit adjustment used to be utilized to your account.” It then explains why, it says “The Google Ads machine encountered an surprising technical problem between the hours of 6pm PST on Friday November 12, 2021, and 3am PST on Saturday, November 13, 2021. The problem impacted Browsing adverts that utilize Easy Bidding, which led to an expand in advert impressions and advert utilize. We identified and mounted the difficulty within about a hours. The total lot is working as anticipated now.” Google added “Since you utilize Browsing adverts with Easy Bidding, you bought a credit for your Google Ads account for overspend that came about all over the impact length.”
Here is a duplicate of this from Kirk:
Forum discussion at Twitter.