Google: “Here” Is Bad Link Text

Lizzi Sassman from Google said on this morning’s Google SEO hiss of job hours that utilizing the anchor text “right here,” the text for your hyperlink, is solely “substandard link text.” As a substitute, you should consume more descriptive text for the page you are linking to.

She said this on the 20: 14 imprint in the video – transcription right here:

The Question: “Gabriel is asking, is there any disagreement if an internal link is beneath the note “right here” or if it’s miles linked in a keyword?”

The Answer: “Hi there Gabriel, accurate question. It be no longer linked if it’s an internal link to one thing for your put or if it’s an external link pointing to one thing else, “right here” is quiet substandard link text. It’s a long way inclined to be pointing to any page and it doesn’t tell us what the page is about. It be much better to consume words that are linked to that topic so that users and search engines know what to await from that link.”

In my belief, in most cases, it objective flows nicer to link utilizing the note right here. But certain, for anchor text and link text, you should strive to be descriptive with your hyperlinks.

Here is the embed of this video:

Commonly, I invent consume “right here” on story of it in most cases objective flows better in my text and I invent no longer write only for search engines.

Forum dialogue at Twitter.