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Google Explains Disallowed URLs Can Still Collect Links

Valid treasure which that you simply can usually gaze listings in Google gaze for URLs which are disallowed, these URLs can moreover “ranking” links in Google search. What this implies is that while Google isn’t any longer licensed to streak the URL, if other folks are linking to the URL, Google will and can capture up on these links.

That’s why you usually gaze search results with snippets that be taught “No data is on hand for this page.” Google could well also list the page if (a) the question is explicit ample and (b) there’s ample links to that page to offer Google ample hints that the page is relevant to the question, even with Google no longer being in a blueprint to streak the page to gaze what content is on the page. As an different, Google makes use of the links pointing to the page and its anchor text to establish that out, amongst other issues.

Thus, when Google’s John Mueller said on Twitter “If a URL is disallowed for crawling in the robots.txt, it will smooth “ranking” links, since it will also be shown in Search as successfully (with out its content although).” John is declaring one thing correct and gracious despite how some could no longer treasure this.

Right here is the context:

So that which that you simply can technically compose link building on URLs which are disallowed. That’s, when you occur to is at risk of be bored and need a build.

Dialogue board discussion at Twitter.