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The day prior to this we reported that Google cut down the search snippets size by about half of correct a number of months (December) increasing it to 320 characters. Google’s Danny Sullivan confirmed this variation on Twitter for us pronouncing:
Our search snippets are truly shorter on realistic than in fresh weeks, even supposing a small bit longer than earlier than a change we made final December. There would possibly maybe be rarely always a mounted size for snippets. Dimension varies basically based on what our systems judge to be Most crucial.
This began a hearth storm of mad tweets from the SEO community across the change. It’s likely you’ll per chance well per chance furthermore believe, in December SEOs began changing their meta descriptions to double their size so as to enhance their click through rate from the Google search results. So now, they want to head through all of them again. Indubitably, this would per chance well maybe furthermore imply extra billable work for SEOs but for in-apartment SEOs, it will maybe per chance well per chance furthermore furthermore be a headache.
Google’ responded to that, that Google in no arrangement told SEOs to create adjustments to their meta descriptions, in fact, they told them to no longer wretchedness about it.
Google told us nothing basically changed with their suggestions spherical writing meta descriptions.
Google would possibly well per chance furthermore no longer share a brand new maximum size for the snippets, because (1) they are dynamic and (2) they save no longer want SEOs and webmasters to level of curiosity on these numbers:
Then Danny has to head off and be aware that even supposing he works at Google, he equipped the the same recommendation when he did no longer work at Google:
Some in fact feel having a number, max and min, snippet size is functional, and Google presently does no longer:
Nonetheless if Google did give explicit recommendation, then what?
Google will hear and listen to your feedback and focus on it with the staff:
It is correct amazing how many responses Danny posted the outdated day on Twitter about the snippet change. He has been affected person and in fact responsive and answered the the same questions over and over. I’d lose persistence in fact quick.
Anyway, I generally write any meta descriptions, I fabricate agree, your content to your page ought to create them and likewise you ought to level of curiosity on the content users see. Whenever you occur to would possibly well per chance furthermore indulge in got time, mosey, write meta descriptions, but I rather write extra and new content than write meta descriptions.
Dialogue board discussion at Twitter.