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Google brings search to podcasts through automatic transcription

Google’s Podcasts app is increasing discoverability by automatically transcribing reveals, allowing users to scurry attempting to search out particular episodes without having to keep in thoughts the title of the podcast or the episode title.

“Accurate now Google is in truth staunch at providing you with text and video connected to your search question. Alongside with your total very superior work podcasters are publishing on a typical foundation, there’s no staunch motive why audio isn’t a firstclass citizen in the same map,” founder and head of product for Google Podcasts Zach Reneau-Wedeen suggested Pacific Content simply about a year in the past.

Transcripts in metadata. It would seem that he’s stayed staunch to that belief as transcripts like begun popping up as metadata within some podcast episodes’ internet pages sources (no longer within the app itself). Android Police breaks down how the transcripts could additionally be chanced on, noting that, though your total show became once transcribed, it did like errors, mistaking writer Corbin Davenport’s title as “Corbin dabbing port.”  

As of edifying now, it’s no longer clear which podcasts or episodes like already been listed and transcribed.

Why once you occur to care? Discoverability has lengthy been a problem for podcast creators. For marketers searching to launch a branded podcast (or these already producing one), increased discoverability can wait on appeal to new audiences and uncover it simpler for outmoded listeners to search out you again. That would uncover the format even more viable as half of a content marketing strategy.

For marketers that sponsor podcasts, this would possibly maybe well perhaps mean that your commercials uncover more listens, without having to buy airtime on more episodes.  

About The Author

George Nguyen is an Accomplice Editor at Third Door Media. His background is in content marketing, journalism, and storytelling.