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Google Again Says Present Clear & Constant Signals

For so long as I could presumably well merely be unsleeping, Google’s John Mueller has been preaching consistency in phrases of SEO. He did it again closing week on Twitter saying that on a usual basis points advance within the event you present Google with conflicting signals spherical canonicals, internal links, sitemaps, hreflang, rel-canonical, and so on. So be constant across your whole signals.

In case you personal 301 redirects in order to 1 URL however the canonical says something else, that is confusing. In case you’re utilizing hreflang however canonicals war with them, that can presumably well neatly be a enviornment. The lists goes on and on.

Be constant, it’s not only correct a life lesson however a technical SEO lesson.

John wrote:

The clearer you originate your signals, the more straightforward they are to have faith :). For instance, if internal links, sitemaps, hreflang, rel-canonical, and so on all align, there could be not grand to wager. Typically it be moderately inconsistent & tougher to raise cessation.

Forum discussion at Twitter.