Google acknowledged on Google+ and Twitter that two new cards maintain attain to the AdWords overview page for advertisers. Google has brought New Words card and Ad neighborhood Shifts insight card to the overview page.
New words card
This card displays you new words that folks customary while wanting and discovering your ads on Google.com. In the event you use honorable match key phrases, your ads bustle when other folks perceive linked variations of your key phrases, despite the truth that the variations don’t seem like on your keyword lists.
In response to this insight, it’s miles really helpful to keep in ideas including these words as key phrases or detrimental key phrases, or altering your keyword match styles.
Ad neighborhood shift card
This card lets when there’s a massive change in the worth of an ad neighborhood as a percentage of its marketing campaign’s mark. For instance, if most of your mark customary to attain assist from one ad neighborhood inside of a marketing campaign and that has modified these days, you might well stare this card appear.
In response to this insight, you might well maybe make a resolution to take action by keen the new main ad neighborhood into its have confidence marketing campaign, altering how you pronounce, or review adjustments you made to this marketing campaign or ad neighborhood.
Forum discussion at Google+ and Twitter.