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Google Ads arrives. So long, AdWords

Starting Tuesday, paid search managers had been greeted with Google’s new branding for its classified ads platform, is called AdWords since its debut in 2000.

The new Google Adverts impress appears to be like to be at the dwell of the platform’s net interface on the preliminary welcome page, and the Google AdWords Twitter legend has been changed by a Google Adverts legend. Followers had been routinely transferred.

The new branding handiest carries by within the muse within the salvage UI. For now, customers smooth gaze AdWords branding as soon as they click “login.” Some ancillary merchandise additionally possess yet to transition to the brand new branding, the desktop instrument AdWords Editor and AdWords app among them.

The new impress became once announced as portion of a broader effort by Google to simplify its advertising and marketing offerings. AdWords launched as a platform for running text classified ads on Google Search. It has since developed to encompass advertising and marketing throughout Search; Google Expose Community, which contains apps and net sites; Gmail; and YouTube. The new Google Adverts impress reflects the broader offering.

About The Writer

Ginny Marvin is 1/Three Door Media’s Partner Editor, helping with the daily editorial operations throughout all publications and overseeing paid media coverage. Ginny Marvin writes about paid net online affiliate advertising and marketing issues alongside with paid search, paid social, allege and retargeting for Search Engine Land and Marketing Land. With more than 15 years of advertising and marketing trip, Ginny has held both in-house and agency management positions. She would possibly per chance be stumbled on on Twitter as @ginnymarvin.