Google Ads API Version 13.1 Now Available

Google has launched Google Ads API version 13.1, and below is a list of what changed. The mammoth changes include declare simulations retrievals, extra recommendation forms associated to Trying campaigns, and more.

Version 13 became as soon as launched in February 2023. Version 12.0 became as soon as launched in October 2022, Version 11.0 of the Google Ads API became as soon as launched in June, and version 11.1 became as soon as in August. Also Version 10.1 became as soon as launched on April 27, 2022 and version 10.0 became as soon as launched on February 9, 2022. And Google has sunset the AdWords API on April 27th which is willing to completely cease working at the cease of July.

Here is the paunchy list of changes in version 13.1 in holding with the changelog:

Sources

• LeadFormField.has_location_answer supports displaying areas from the positioning resources associated to campaigns or a customer with a lead include. Accompanying errors: (1) AssetError.LEAD_FORM_LOCATION_ANSWER_TYPE_DISALLOWED (2) AssetLinkError.CANNOT_LINK_LOCATION_LEAD_FORM_WITHOUT_LOCATION_ASSET
• New values within the AssetGroupError enum: PATH1_REQUIRED_WHEN_PATH2_IS_SET, SHORT_DESCRIPTION_REQUIRED, FINAL_URL_REQUIRED, FINAL_URL_CONTAINS_INVALID_DOMAIN_NAME, AD_CUSTOMIZER_NOT_SUPPORTED, CANNOT_MUTATE_ASSET_GROUP_FOR_REMOVED_CAMPAIGN

Audiences

New values within the UserListError enum: APP_ID_NOT_ALLOWED, CANNOT_MUTATE_SYSTEM_LIST, MOBILE_APP_IS_SENSITIVE

Campaigns

Enhance for returning campaign-level declare simulations for Efficiency Max the employ of campaign_simulation.

(Allowlisted accounts most efficient) Campaign.listing_type and ListingType for Efficiency Max campaigns. This enviornment is changing ShoppingSetting.use_vehicles_inventory, which is willing to be venerable most efficient for Bewitching Trying campaigns.

Conversions

• CustomerSkAdNetworkConversionValueSchemaService.MutateCustomerSkAdNetworkConversionValueSchema permits advertisers to account for SKAdNetwork conversion price schemas for iOS app campaigns.
• New enum price: CustomConversionGoalError.NON_BIDDABLE_CONVERSION_ACTION_NOT_ELIGIBLE_FOR_CUSTOM_GOAL

Planning

• New fields within the following inquire of of and response objects of AudienceInsightsService:
• GenerateAudienceCompositionInsightsRequest.baseline_audience supports specifying the baseline audience to which the audience of hobby is being as in contrast.
• ListInsightsEligibleDatesResponse.last_thirty_days supports retrieving the fresh default date differ venerable in GenerateAudienceCompositionInsights requests.

Strategies

• New forms of recommendation for Trying campaigns and Google Merchant Center: shopping_add_age_group_recommendation, shopping_add_color_recommendation, shopping_add_gender_recommendation, shopping_add_gtin_recommendation, shopping_add_more_identifiers_recommendation, shopping_add_size_recommendation, shopping_add_products_to_campaign_recommendation, shopping_fix_disapproved_products_recommendation, shopping_target_all_offers_recommendation, shopping_fix_suspended_merchant_center_account_recommendation, shopping_fix_merchant_center_account_suspension_warning_recommendation, shopping_migrate_regular_shopping_campaign_offers_to_performance_max_recommendation

Reporting

• New metrics: metrics.average_target_cpa_micros to display cowl the frequent target CPA. and metrics.average_target_roas to display cowl the frequent target ROAS.

Forum discussion at Twitter.