Contact UsWDN News & more...

Google adds nine policies to three-strike Ads system

Google has added 9 new insurance policies to its three-strikes system that punishes advertisers who don’t apply the foundations.

The three-strikes system used to be announced in July. Checking out then began in September.

When this scheme used to be announced, Google said they deliberate to encompass more policy types to manual clear of. Now they’ve announced 9 extra insurance policies. 

When this exchange takes carry out. It starts June 21. Google said this can then gradually ramp up over a three-month period. 

The 9 new insurance policies. Running adverts on any of the next could keep your memoir a strike:

  • Compensated sexual acts
  • Mail-dispute brides
  • Clickbait
  • Misleading advert have
  • Bail bond services
  • Name Directories, forwarding services
  • Credit repair services
  • Binary choices
  • Internal most loans

What else to manual clear of. Google Adverts has three main buckets for commercials that keep violations, none of that are new. Within the occasion that you might perhaps presumably love a refresher, it’s seemingly you’ll perchance gain all of them right here: 

Strikes and punishments. In case your memoir receives a warning or strike, it’s seemingly you’ll perchance be notified by means of email and for your memoir. As a reminder, right here’s what occurs in case your commercials gain flagged. 


  • Bid off: First time an advert violates one in all Google’s insurance policies. 
  • Penalty: Advert is removed.

First Strike

  • Bid off: Violating the identical policy, for which you acquired a warning, within 90 days.
  • Penalty: Tale is positioned on a three-day relief and no commercials are eligible to scurry.

Second strike

  • Bid off: Violating the identical policy, for which you acquired a first strike, within 90 days.
  • Penalty: Tale is positioned on a seven-day relief and no commercials are eligible to scurry. 

Within the occasion you have acquired a first or second strike, but don’t violate Google Adverts insurance policies for 90 days, the strikes will expire.

Third strike

  • Bid off: Violating the identical policy, for which you acquired a second strike, within 90 days.
  • Penalty: Tale suspension.

Why we care. Anytime Google updates its Adverts policy, it’s crucial to know what’s changing. Colorful what the Google Adverts insurance policies should relief protect your memoir protected and steer clear of incomes any warnings, strikes or an memoir suspension.

New on Search Engine Land

    About The Author

    Danny Goodwin is Senior Editor of Search Engine Land. As well to writing every day about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of discipline-topic experts. He also helps program our conference sequence, SMX – Search Marketing and marketing Expo. Sooner than becoming a member of Search Engine Land, Goodwin used to be Govt Editor at Search Engine Journal, the keep he led editorial initiatives for the emblem. He also used to be an editor at Search Engine Explore. He has spoken at many main search conferences and digital events, and has been sourced for his trip by a astronomical need of publications and podcasts.