It’s no secret that legacy attribution alternate choices are restricted. As consumer digital journeys become increasingly mosey-platform and mosey-channel, these attribution suppliers maintain largely failed to evolve and adapt.
This white paper from Branch Metrics covers:
- An account for of web and app attribution as they’ve developed.
- The challenges confronted by recently’s web and app attribution.
- The shortcomings of fingerprinting and cookie-primarily primarily based attribution methods.
- The benefits of substitute-leading folks-primarily primarily based attribution and its benefits.
Visit Digital Advertising and marketing Depot to download “Ideally excellent Manual to Internet and App User Attribution.”