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Do Google reviews impact local ranking?

In May maybe of this year, many minute companies misplaced a alternative of Google reviews. A month later, Google supplied my colleague Mike Blumenthal an announcement that confirmed the reviews were not coming back:

We pause not enable nameless reviews this day and we’ve eradicated legacy nameless reviews.

The reviews eradicated were outdated skool reviews from nameless profiles that didn’t non-public a profile connected to them. Since they didn’t non-public profiles connected, it will probably probably maybe also safe you to a blank page in case you tried to click the username, which is not the very best user abilities.

What number of reviews were eradicated?

BrightLocal regarded at nearly 2 million Google reviews for over forty,000 companies and found that three p.c (correct over 50,000 in their sample) were eradicated as a results of this.

I wondered if this could be a sexy alternative to determine if the alternative of reviews on a itemizing impacts ranking. I regarded by design of dozens of examples evaluating the search results sooner than this update to what they were after. I needed to fetch cases where several ranking companies misplaced reviews to glimpse what the affect used to be.

My case gape

In my study, I found several ranking business listings misplaced a sexy alternative of reviews. I’ve captured primarily the most coarse cases below.

Here’s a display shot of what the search results regarded luxuriate in for “dentist NYC” when I searched using a New York Metropolis ZIP code on May maybe 23. Point of curiosity on the business ends in positions 5-eight.

On May maybe 25, correct two days later, the an analogous companies had tremendously fewer reviews than two days prior:

For the companies that misplaced reviews, it took about a days for his or her ranking to fall, and by May maybe 28, simplest Four days later, the following used to be the final outcome:

  • Manhattan Dental Spa misplaced 11 reviews (31 p.c) and dropped two spots from deliver 5 to 7.
  • 209 NYC Dental misplaced 11 reviews (Four p.c) and dropped two spots from deliver 6 to deliver eight.
  • Smile Arts of NY misplaced 125 reviews (fifty six p.c) and dropped five spots from deliver 7 to deliver 12.
  • Emergency Dentist NYC misplaced 57 reviews (fifty six p.c) and dropped two spots from deliver eight to 9.


A month later (June) Manhattan Dental Spa and 209 NYC Dental non-public maintained their positions. Emergency Dentist NYC misplaced but every other deliver, and Smile Arts of NY moved up one deliver and besides gained 14 new reviews, which probably helped.

The bulk of websites I reviewed didn’t non-public this many misplaced reviews, so the rankings didn’t trade powerful. This salon misplaced 14 (22 p.c) of their reviews and simplest dropped one deliver.

Even supposing it appears to be like reliable to bid the alternative of reviews does affect ranking, there are also 200 additional factors that are venerable to settle how a page ranks, so it not ceaselessly comes all the style down to “who has primarily the most reviews.”

Opinions expressed here are those of the guest creator and not necessarily Search Engine Land. Workers authors are listed here.

About The Creator

Joy Hawkins is a Local SEO expert who’s a Google My Industry Top Contributor. She on a extra special basis contributes to many online communities in the Local SEO world, along side the Google My Industry discussion board (Top Contributor), the Local Search Forum (Top Contributor), and the Local University Forum (Moderator). She shall be a contributor to the Moz Local Search Ranking Factors study about. Joy is the owner of Smartly-behaved Sky in Canada and is the creator of the Expert’s Knowledge to Local SEO, which is an developed practising e-book for folks searching a detailed study about at what it takes to realize the Local SEO situation.