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Corey Patterson

Corey Patterson is an Editor for MarTech and Search Engine Land. With a background in SEO, content advertising, and journalism, he covers SEO and PPC swap news to relief marketers enhance their campaigns.

Content


The most up-to-date jobs in search advertising

On the hunt for one thing new? Check up on who’s hiring in search advertising this week.



| Jun 24, 2022 at 11: 22 am ET

SEO


Uncover how to measure the worth of SEO with CTR

At SMX Advanced, Jessica Bowman and Avinash Conda shared how CTR is a straightforward, efficient system to prove the worth of their SEO efforts.



| Jun 21, 2022 at 6: 00 am ET

SEO


Uncover how to make stronger E-A-T with semantic search

Semantic search records is in overall a game changer. At SMX Advanced, Marie Haynes shared how SEOs can use it to make stronger E-A-T.



| Jun 17, 2022 at 7: 00 am ET

PPC


Uncover how to win in the SERPs with Google’s public sale insights and search intelligence

Google public sale insights mean that it’s possible you’ll establish time with competitive monitoring and note performance over time.



| Jun 9, 2022 at 2: 24 pm ET

Content


3 content advertising suggestions to give a make a choice to SEO success

SEO success relies on high quality content. Be taught easy systems to be clear your content meets this long-established.



| Could 27, 2022 at 8: 00 am ET

Content


How hub-and-spoke content advertising can aid enhance SEO

Hub and spoke content advertising suggestions are changing into more and more normal. Be taught the arrangement how they may be able to aid enhance rankings.



| Could 4, 2022 at 3: 57 pm ET

SEO


4 technical SEO projects that are crucial to organic success

Technical SEO is a necessity. Here are four key technical projects SEOs should decide care of to relief amplify organic visibility.



| Apr 22, 2022 at 11: 47 am ET

SEO


Indexing: A myth of two search engines

In Segment 7 of our Messy SEO sequence, we investigate cross-check on the differences between Bing and Google’s indexing of MarTech’s content.



| Apr 8, 2022 at 2: 47 pm ET

PPC


How paid search marketers can cope with brand measurement challenges and develop of their careers

Brands are going via massive records measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen tell how paid search marketers can cope with them — and meet profession objectives alongside the vogue.



| Mar 31, 2022 at 11: 16 am ET

PPC


Uncover how to write compelling ad copy in a Neat Bidding landscape

Writing compelling ad copy could even be no longer easy, but there are many automatic processes that could aid.



| Mar 28, 2022 at 3: 48 pm ET

Content


3 systems marketers can connect with Gen Z customers

Gen Z is no longer like any completely different generational crew. At SMX Next, Purna Virji reveals how marketers can connect with this rising cohort.



| Mar 23, 2022 at 9: 37 am ET

SEO


How E-A-T content and link building can force YMYL SEO success

E-A-T is a foremost plan for YMYL websites. In a fresh webinar, Kevin Rowe shared how marketers can build and share expert-suited content.



| Mar 16, 2022 at 3: 33 pm ET

PPC


Google Efficiency Max campaigns: What marketers should know

Efficiency Max campaigns use automation to relief marketers force more conversions. At SMX Next, Rodney Ip reveals marketers easy systems to utilize them to their fullest possible.



| Mar 14, 2022 at 2: 01 pm ET

SEO


Why on-space search should be a priority for marketers

On-space search can provide marketers with key insights into their audiences. At SMX Next, Stephen Rahal reveals easy systems to optimize this crucial space feature.



| Mar 10, 2022 at 3: 01 pm ET

PPC


Uncover how to be a competitive paid search marketer in 2022

The paid search landscape is more competitive than ever. In a fresh webinar, Ashley Fletcher showed how marketers can stay sooner than the curve.



| Mar 2, 2022 at 1: 58 pm ET

SEO


SEO dos and don’ts of net space migration

Situation migrations are foremost at events, but rankings and traffic can tumble whenever you are no longer careful. At SMX Next, Bruce Clay showed how marketers can guarantee SEO success for the length of space migrations.



| Feb 25, 2022 at 9: 10 am ET

SEO


Core net vitals vs. page expertise: How they are completely different

Core net vitals are crucial, but they’re valid one fragment of page expertise. At SMX Next, Diane Kulseth showed how marketers can optimize for all of these signals.



| Feb 21, 2022 at 3: 50 pm ET

SEO


Uncover how to buy away from global SEO mistakes

Worldwide SEO is a foremost portion of any world advertising strategy. In a fresh webinar, global advertising consultants showed easy systems to optimize for new markets.



| Feb 17, 2022 at 3: 12 pm ET

SEO


How marketers can build a holistic search strategy

SEO and PPC teams can empower each completely different after they work together. At SMX Next, Allison Duvall and Hannah Johnson of Merkle shared how marketers can build holistic search suggestions.



| Feb 9, 2022 at 3: 42 pm ET

Commerce


How marketers can best optimize their Google Taking a investigate cross-check commercials

Google Taking a investigate cross-check is a mountainous commerce platform, but too few marketers decide the time to optimize their commercials. At SMX Next, Anastasia Sorokina and Basheer Bergus tell how manufacturers can enhance their customers’ browsing experiences.



| Feb 3, 2022 at 3: 20 pm ET