Corey Patterson
Corey Patterson is an Editor for MarTech and Search Engine Land. With a background in SEO, content advertising, and journalism, he covers SEO and PPC swap news to relief marketers enhance their campaigns.
Content
The most up-to-date jobs in search advertising
On the hunt for one thing new? Check up on who’s hiring in search advertising this week.
Corey Patterson | Jun 24, 2022 at 11: 22 am ET
SEO
Uncover how to measure the worth of SEO with CTR
At SMX Advanced, Jessica Bowman and Avinash Conda shared how CTR is a straightforward, efficient system to prove the worth of their SEO efforts.
Corey Patterson | Jun 21, 2022 at 6: 00 am ET
SEO
Uncover how to make stronger E-A-T with semantic search
Semantic search records is in overall a game changer. At SMX Advanced, Marie Haynes shared how SEOs can use it to make stronger E-A-T.
Corey Patterson | Jun 17, 2022 at 7: 00 am ET
PPC
Uncover how to win in the SERPs with Google’s public sale insights and search intelligence
Google public sale insights mean that it’s possible you’ll establish time with competitive monitoring and note performance over time.
Corey Patterson | Jun 9, 2022 at 2: 24 pm ET
Content
3 content advertising suggestions to give a make a choice to SEO success
SEO success relies on high quality content. Be taught easy systems to be clear your content meets this long-established.
Corey Patterson | Could 27, 2022 at 8: 00 am ET
Content
How hub-and-spoke content advertising can aid enhance SEO
Hub and spoke content advertising suggestions are changing into more and more normal. Be taught the arrangement how they may be able to aid enhance rankings.
Corey Patterson | Could 4, 2022 at 3: 57 pm ET
SEO
4 technical SEO projects that are crucial to organic success
Technical SEO is a necessity. Here are four key technical projects SEOs should decide care of to relief amplify organic visibility.
Corey Patterson | Apr 22, 2022 at 11: 47 am ET
SEO
Indexing: A myth of two search engines
In Segment 7 of our Messy SEO sequence, we investigate cross-check on the differences between Bing and Google’s indexing of MarTech’s content.
Corey Patterson | Apr 8, 2022 at 2: 47 pm ET
PPC
How paid search marketers can cope with brand measurement challenges and develop of their careers
Brands are going via massive records measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen tell how paid search marketers can cope with them — and meet profession objectives alongside the vogue.
Corey Patterson | Mar 31, 2022 at 11: 16 am ET
PPC
Uncover how to write compelling ad copy in a Neat Bidding landscape
Writing compelling ad copy could even be no longer easy, but there are many automatic processes that could aid.
Corey Patterson | Mar 28, 2022 at 3: 48 pm ET
Content
3 systems marketers can connect with Gen Z customers
Gen Z is no longer like any completely different generational crew. At SMX Next, Purna Virji reveals how marketers can connect with this rising cohort.
Corey Patterson | Mar 23, 2022 at 9: 37 am ET
SEO
How E-A-T content and link building can force YMYL SEO success
E-A-T is a foremost plan for YMYL websites. In a fresh webinar, Kevin Rowe shared how marketers can build and share expert-suited content.
Corey Patterson | Mar 16, 2022 at 3: 33 pm ET
PPC
Google Efficiency Max campaigns: What marketers should know
Efficiency Max campaigns use automation to relief marketers force more conversions. At SMX Next, Rodney Ip reveals marketers easy systems to utilize them to their fullest possible.
Corey Patterson | Mar 14, 2022 at 2: 01 pm ET
SEO
Why on-space search should be a priority for marketers
On-space search can provide marketers with key insights into their audiences. At SMX Next, Stephen Rahal reveals easy systems to optimize this crucial space feature.
Corey Patterson | Mar 10, 2022 at 3: 01 pm ET
PPC
Uncover how to be a competitive paid search marketer in 2022
The paid search landscape is more competitive than ever. In a fresh webinar, Ashley Fletcher showed how marketers can stay sooner than the curve.
Corey Patterson | Mar 2, 2022 at 1: 58 pm ET
SEO
SEO dos and don’ts of net space migration
Situation migrations are foremost at events, but rankings and traffic can tumble whenever you are no longer careful. At SMX Next, Bruce Clay showed how marketers can guarantee SEO success for the length of space migrations.
Corey Patterson | Feb 25, 2022 at 9: 10 am ET
SEO
Core net vitals vs. page expertise: How they are completely different
Core net vitals are crucial, but they’re valid one fragment of page expertise. At SMX Next, Diane Kulseth showed how marketers can optimize for all of these signals.
Corey Patterson | Feb 21, 2022 at 3: 50 pm ET
SEO
Uncover how to buy away from global SEO mistakes
Worldwide SEO is a foremost portion of any world advertising strategy. In a fresh webinar, global advertising consultants showed easy systems to optimize for new markets.
Corey Patterson | Feb 17, 2022 at 3: 12 pm ET
SEO
How marketers can build a holistic search strategy
SEO and PPC teams can empower each completely different after they work together. At SMX Next, Allison Duvall and Hannah Johnson of Merkle shared how marketers can build holistic search suggestions.
Corey Patterson | Feb 9, 2022 at 3: 42 pm ET
Commerce
How marketers can best optimize their Google Taking a investigate cross-check commercials
Google Taking a investigate cross-check is a mountainous commerce platform, but too few marketers decide the time to optimize their commercials. At SMX Next, Anastasia Sorokina and Basheer Bergus tell how manufacturers can enhance their customers’ browsing experiences.
Corey Patterson | Feb 3, 2022 at 3: 20 pm ET
