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Bing Ads Editor adds labels for Mac users & other features for Windows users

Bing Ads is releasing some extra productivity and time-saving tools for customers managing their campaigns by strategy of Bing Ads Editor. Already on hand in the Home windows version of Editor, imprint management are now on hand in Bing Ads Editor for Mac. Customers of both the Mac or Home windows version of Editor can now revert changes sooner. Bulk structured snippet managment is now on hand in the Home windows version of Editor and would perchance be coming rapidly to the Mac version.

Label management in Bing Ads Editor for Mac

Labels can abet search marketers arrange their accounts in solutions that are meaningful for them to permit them to filter and pull results and build changes sooner. As an illustration, they’ll also fair wish to extinguish a imprint for evergreen advertisements vs. sale advertisements to without difficulty seek efficiency at a look.

Labels could well also be created in the Shared Library part:

The labels can then be applied at any stage of the selling campaign lawful in Editor:

Bing Ads Editor screenshot of shared labels for Mac

Structured snippet management

Structured snippets characteristic as a further diagram in text advertisements that permits advertisers to extinguish lists of a category. As an illustration, attorneys can also list the fashion of regulation they apply, or meals transport services that cater to clear diets can spotlight the kinds of delicacies they offer.

As with labels, there is now a part in the Shared Library of Editor (on Home windows most efficient now, but would perchance be coming to Mac) the place structured snippet extensions could well also be created and managed:

Screenshot of Shared Structured Snippet Extension

The on hand structured snippets can then be applied to the selling campaign or ad team stage to be eligible to seem with ad copy:

Screenshot of Edit the selected Structured Extensions Associations

Bulk ‘undo’ for all changes

Construct several changes and or no longer it’s well-known to wipe them clear? There is now moreover an technique to revert to the customary version of what you had, effectively undoing all changes you’ve made to a marketing campaign.

This option now appears to be like to be below the “Revert” part in each and each the Mac and Home windows version of Bing Ads Editor:

Screenshot of Revert with all included objects

All parts are now on hand in the most most current version of Bing Ads Editor.

Opinions expressed in this text are those of the guest author and no longer primarily Search Engine Land. Staff authors are listed here.

About The Writer

Susan Wenograd is a paid media handbook, with 14 years in the digital marketing change. While the last 10 were primarily centered on paid media, she’s moreover had large ride in email marketing and content creation. She has worked each and each agency and in-condominium, managing a pair of millions of greenbacks in the span of her career. She speaks internationally and blogs commonly about paid media tactics on her internet page.