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AMP to support custom JavaScript with amp-script

Google launched Thursday that AMP will make stronger personalized JavaScript.

The announcement. The AMP Venture team posted, “With ‘amp-script’, personalized #JS can characteristic inner AMP Documents,” and incorporated a video showing it in observe.

A teaser. Here’s a teaser of what’s to be launched on the upcoming AMP convention in Tokyo, Japan on April 17 and 18.

Malte Ubl, a belief engineer who works at Google totally on the AMP project, will seemingly be giving the keynote at that event and joked, “Our Twitter tale is stealing all the sing from my keynote.”

Why we should care. JavaScript is no longer staunch one among the oldest languages for the web, it is far quite one among the quickest rising. So now that AMP will make stronger it, builders can more broadly adopt AMP on their web applications and web websites.

About The Author

Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY primarily based solely web consulting agency. He furthermore runs Search Engine Roundtable, a most standard search blog on SEM topics.