2023 Salary & Career guide: How much search marketers make

Search entrepreneurs salvage anywhere from $60,000 to $220,000 in annual compensation (salary and bonuses), on common, in step with a new Search Engine Land take a look at. 

Why we care. Search marketing is a beautiful and superior profession selection that could, over time, turn into more and more lucrative. The keys to incomes that elevated compensation? Seniority, impartial and the size of the corporate or organization you’re employed for.

By the numbers. VP and C-diploma positions salvage the most – $220,613 in annual compensation, on common. Directors and senior administrators salvage $122,760; managers $87,688; and workers $60,866, all on common.

• Those who cope with the situation of VP or elevated build 3.62 situations bigger than their workers, in step with our take a look at. 

Salaries vary vastly inside of roles. Averages generally will most most likely be misleading. So let’s shatter that down rather extra to salvage a more nuanced take a look at:

• VP and C-diploma positions vary from $50,000 to $400,000.
• Director and senior director-diploma salaries vary from $25,000 to $300,000.
• Manager-diploma salaries vary from $15,000 to $300,000.

Why the variance? Design is one big reason (take a look at our Methodology allotment below). But there are more factors, similar to the size of the organization and years of ride.

Shall we say. Respondents who work at the best corporations salvage bigger compensation. Search entrepreneurs at organizations with bigger than 10,000 workers earned $169,988, on common.

• 41% of the search entrepreneurs in our take a look at work at corporations with bigger than 500 workers.

Compensation increases with seniority. Years of ride generally translate into elevated compensation.

The first soar in salary comes round year six or seven (~$66,000 to ~$88,000), and the second salary soar comes must you reach year 10 (~$88,000 to ~$120,000), our facts showed:

Graduate degrees don’t take into consideration compensation. Of the 276 respondents who answered this question, 66% said they didn’t salvage a graduate diploma and earned $95,039, on common.

Meanwhile, 16% reported having a graduate diploma in enterprise, but their common salary changed into best rather elevated at $98,988, on common.

• Context: In the U.S., 14.4% of those age 25 and older cope with an evolved diploma (master’s, professional or doctoral), in step with U.S. Census Bureau facts.

Meanwhile, bigger than 90% of search entrepreneurs salvage an undergraduate diploma.

64% work at manufacturers; 32% at companies. Nearly two-thirds of respondents worked at manufacturers. 

• Nearly half of (47%) of those working at manufacturers basically reported into marketing, while 15% reported to digital or ecommerce.

The majority (72%) of respondents said their impartial changed into digital marketing.

Of the 11% who answered “diverse,” bigger than half of had “SEO” in their title.

Methodology. We surveyed 510 entrepreneurs between Jan. 11 to 23; 413 of those supplied salary facts. Invites to cope with the take a look at were amplified on and by Search Engine Land.

Nearly 67% of the 510 respondents live in North America; 20% live in Western Europe. The conclusions in this file are diminutive to responses from those people best. Others were excluded ensuing from the diminutive number.

The take a look at had bigger than 20 questions related to profession roles, salary, technology, job pleasure and challenges/frustrations. Respondents were given the replace to indicate their age and gender. 

More to come. Over the next two days, we’ll witness at the diversities in salaries and careers of girls people and males, and also dig deeper into roles and responsibilities.