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Google confirms it shortened search results snippets after expanding them last December

Google has confirmed that handiest about five months after rising the search results snippets, it has now diminished the length of those snippets. Danny Sullivan of Google wrote, “Our search snippets are in actuality shorter on sensible than in most modern weeks.” He added that they are in actuality “… rather longer than earlier than a change we made closing December.”

Google urged Search Engine Land in December that writing meta descriptions doesn’t change with longer search snippets, telling webmasters encourage then that there may be “no need for publishers to with out warning build bigger their meta description tags.”

Sullivan acknowledged, “There may be now not a fixed length for snippets. Size varies in accordance with what our systems deem to be most purposeful. He added, Google will now not state a new maximum length for the snippets for the reason that snippets are generated dynamically.

RankRanger’s tracker plan locations the brand new sensible length of the outline snippet enviornment on desktop at spherical 100 and sixty characters, down from spherical 300+ characters…

… whereas mobile characters for the search results snippets are in actuality all of the system down to an sensible of 1 hundred thirty characters:

Here is Danny Sullivan’s confirmation:

If you went forward and already lengthened your meta descriptions, may well well additionally restful you walk encourage and shorten them now? Google’s advice is to now not focal point too worthy on these, as many of the snippets Google chooses are dynamic anyway and now not pulled from your meta descriptions. In actual fact, a most modern survey conducted by Yoast showed many of the snippets Google reveals are now not from the meta description, nonetheless quite they are from the content to your web sites.


About The Writer

Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based fully web consulting firm. He additionally runs Search Engine Roundtable, a most common search blog on very developed SEM topics. Barry may well well additionally additionally be followed on social media at @rustybrick, +BarrySchwartz and Fb. For more background records on Barry, review his fat bio and disclosures, click over right here.

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